Stumbled on this article and it totally made me rethink how important a brand name really is. A distinctive name isn’t just about being catchy—it’s about making a real impression and standing out in a sea of sameness. The way they break it down here is super practical, especially for anyone starting a brand from scratch. If you're building so****ing and still brainstorming names, definitely check this out: https://clay.global/blog/brand....-identity-guide/why-
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