St. Louis Embroidery was founded in 1887. The first item produced was embroidered eyelet facing. Over the next six years, St. Louis Embroidery became a large embroidery production factory and is considered to be the founder of direct embroidery. Reconditioned looms were used to embroider directly on to women’s undergarments. In 1931, St. Louis Embroidery designed the first 7-UP soda emblem. In 1935, St. Louis Embroidery began sewing on shoes and ladies dresses, as well as producing oil company emblems, which became a large part of the business.