"It all started with a dream - Shasha Gaba, founder of the celebrated couture label Shasha Gaba, had always envisioned a luxury prêt line that brought high-end elegance into everyday fashion.

Fast forward to 2023, when her sister Gopi Gupta joined forces, bringing a fresh perspective and creative energy to the table.

Together, these two sisters with a 13-year age gap and a shared love for design co-founded SHA in 2025, blending tradition with a modern edge. Imagine bold prints, subtle embellishments, and easy fits that make you look and feel amazing - whether you're brunching with friends, rocking college, or just living your best life.

With SHA, you can level up your style without trying too hard. It's luxury prêt that's all about effortless chic, because who says fashion can't be fun and easy"