Why Hosting Book Signings, Readings, and Virtual Events Remains Crucial for Authors
At Citi of Books, our team has helped countless authors launch and promote their works through strategic marketing and publishing support. In today’s digital age, where online sales dominate, it’s easy to overlook in-person and hybrid events. However, book signings, readings, and virtual events are more relevant than ever—they boost visibility and drive long-term sales. As your publishing partners, we’re sharing insights into why these events matter and how to make them shine.
Book signings offer a tangible, personal touch that e-books and algorithms can’t replicate. They humanize the author and create memorable fan experiences, fostering loyalty and word-of-mouth buzz. Authors can meet readers face-to-face, answer questions, and personalize books, turning casual buyers into lifelong advocates who share their work on social media. Partnering with indie bookstores or chains like Barnes & Noble can spike immediate sales by 20-50% while attracting media coverage in local outlets. To enhance author branding, use signings to showcase your personality in theme, share anecdotes, or offer swag like bookmarks. A key tip: Schedule during peak times such as weekends or holidays, and promote via targeted email campaigns, which we specialize in at Citi of Books.
Live readings bring your words to life, immersing audiences in your story and voice. They’re ideal for genres like fiction, poetry, or memoirs, where tone and emotion matter most. A captivating 10-15 minute excerpt can hook listeners, leading to on-site purchases and follow-up engagement—we’ve seen authors gain 100+ new subscribers to their newsletters after a single reading. Hosting at literary festivals or libraries also provides networking opportunities with agents, reviewers, and fellow authors, potentially leading to collaborations or endorsements. From Citi of Books, our pro tip is to record snippets for your website or TikTok, extending the event’s reach far beyond the room.
Learn more: Citi of Books