Global Children's Cosmetics Market -Overview

Cosmetics promotion and engagement are being emphasized through demonstrations, social media, and other means. They are a source of vital propagators that help the children's cosmetic market flourish. The children’s cosmetics market size is projected to reach approximately USD 1.80 billion by 2030, at a CAGR of 6.69% from 2023 to 2030.

In the coming years, children's cosmetics are likely to benefit from consolidating wholesale outlets in a thriving economy. The pocket-friendly products accessible are very convenient to carry, which further promotes the market. Children's cosmetics market trends have resulted in a broader attitude and overuse of traditional cosmetics on their skin.

Segmental Analysis

By category, the children's cosmetics market consists of organic & natural, and conventional. By product type, the children's cosmetics market consists of face products, lip products, eye products, beauty kits, etc. The children's cosmetics market consists of North America, Europe, Asia-Pacific, and Rest of the World by region. The children's cosmetics market consists of non-store-based and store-based by distribution channels.

Regional Overview

Europe controlled the worldwide market, accounting for a sizable portion of it. Germany governed the European market, followed by the United Kingdom and France. North America is the second-largest country in terms of market share. Asia-Pacific has the highest CAGR of 7.15 percent during the foreseen period. Appealing T.V. commercials, access to the internet, and social media have all played a key part in persuading young purchasers to purchase children's cosmetics. Presenting children's cosmetic items on important occasions such as birthday parties, festivals, and other holidays is expected to increase consumer expenditure on children's cosmetics. Manufacturers of children's cosmetic industry products have broadened and specialized their product lines during the last few decades to target children's age groups.

Competitive Analysis

The adoption of cutting-edge technology and work methods is estimated to propel the market in the coming years. The current COVID-19 problem has prompted businesses to review their business portfolios and implement long-overdue operational adjustments comprehensively. Positive features of worldwide demand are expected to drive the market throughout the forecast period. The funding of innovations is expected to prioritize the business targets set by the market's numerous stakeholders. The expanding geographical reach of various companies worldwide is expected to drive market growth in the future years. To handle market situations, businesses are increasingly embracing an asset-light model. A flexible ecosystem business strategy is expected to boost development chances during the projection period. To maintain their enterprises' durability and viability, the corporations are expected to prefer long-term advancements in the next period.

The renowned contenders in the children's cosmetic market are Little Cosmetics (U.S.), Candy Color Cosmetics (China), Klee Naturals (U.S.), Townley, Inc. (U.S.), Puttisu-USA (U.S.), Nanjing Miss Beauty Cosmetics Co., Ltd. (China), L'ORÉAL S.A. (France), and Foshan Akia Cosmetics Co., Ltd. (China)

Industry Updates:

Mar 2022 China's food and drug authority has stressed that the Little Golden Shield, a recently established children's cosmetics logo, is not intended to promise product safety. The National Medical Products Administration introduced the Little Golden Shield in December 2021. (NMPA). The launch followed the regulatory framework developed for children's cosmetics, which went into effect on January 1st. China implemented the rule and the Little Golden Shield logo last year to preserve and protect children amid the increasing influence of beauty and personal care products for newborns and children. The label was designed to distinguish children's cosmetics from conventional cosmetics since they must meet tighter regulatory criteria in composition, safety evaluation, and manufacturing.

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