Consumer across globe are becoming health conscious and increased their demand for high quality product. Manuka honey Market is low fat sweetener which is best replacement for table sugar.  The common practice of usages of low fat sweeteners is increasing the popularity of manuka honey globally. Manuka honey is produced from the nectar of the flowering manuka tree by European honey bees Apis mellifera.  The hives are moved to these areas dust ahead of the start of the flowering of the manuka trees so the bees are in place and ready to forage as the nectar is available at this time. This nectar forage by honey bee when the weather is good. Manuka honey also contain high nutrition quality and people are becoming aware of manuka honey health benefits. Additionally, manuka honey has antiviral, anti-inflammatory and antioxidant benefits. It’s anti-inflammatory effect decrease local inflammation effect caused by acne. It also help to wound healing, promote oral health, soothe a sore throat and also improve digestive symptoms due to this benefit it mostly used for medical purposes. 

Manuka Honey Market Dynamic

The increase in the health conscious consumer across the globe it increased demand for natural and high quality product. Various industry used this like medical industry, cosmetic industry, food industry. It is used in food industry as manuka honey is a low fat product and best replacement for table sugar this factor drive the growth of manuka honey market. Manuka honey’s have antibacterial properties are best than traditional honey also this honey improve skin appearance and balance pH level this benefit create more demand in medical and cosmetic industries. Rising demand for the natural and herbal ingredients has created opportunity for manuka honey market.

COVID-19 Impact on Manuka Honey Market

Covid19, drastically affects the world supply chain and industrial sector growth. At the initial stages of the pandemic, the world experienced, ‘supply shocks’. COVID-19 affect the global economy by different ways by affecting on production, demand and by creating supply chain and market disruption. Due to lockdown various processing plant are closed and it significantly affected the production of various food products.  The demand for the immunity-boosting products has increased in pandemic. As honey contain antibacterial, antiviral and anti-fungal properties consumer are more accepting it as effective medicine to cure cough and throat infection. After with the re-opening of production and processing plants forced beekeepers to increase effort for re-establish the disrupted supply chain. 

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Manuka Honey Market Segmental Overview

The report analyses the natural vitamin market based on nature, type, end-use, distribution channels and geography. Manuka honey by nature is categorized into organic honey and conventional honey. Various types of manuka honey include UMF 5+ Manuka Honey, UMF 10+ Manuka Honey, UMF 15+ Manuka Honey, UMF 20+ Manuka Honey. Manuka honey is used in various industries like, bakery confectionery, beverages, dairy products, pharmaceuticals, cosmetics personal care. Geographically, the manuka honey market is studied across the countries of key regions such as, North America, Europe, Asia Pacific and the rest of the world regions which includes Latin America, and Middle East Africa.

Manuka Honey Market by Nature

Manuka honey by nature is categorized into organic honey and conventional honey.  Increase awareness in consumer for high quality products organic honey segment is growing faster. In organic honey production bees are allowed to feed naturally there is not use of agriculture pesticide. Organic honey is pure made by keeping  natural life cycle of bees. In the production of conventional honey, bees are allowed to feed artificially. This include use of white sugar for feeding and  agriculture pesticides, artificial insemination is common.

Manuka Honey Market by Type

Manuka honey is graded using a system call the unique manuka factor (UMF). Unique manuka factor is a complete, advanced grading system and it is pure indicator. The UMF number represent the amount of major antibacterial component in the bottle. Manuka honey are more effective to kill active bacterial infection. Various types of manuka honey include UMF 5+ Manuka Honey, UMF 10+ Manuka Honey, UMF 15+ Manuka Honey, UMF 20+ Manuka Honey. The higher UMF rating, the more antibacterial activity munuka honey has. UMF 20+ manuka honey is best to consume this also effective against drug-resistant starins of bacteria. 

Manuka Honey Market Key Players

Some of the major players operating in this market include, Comvita Limited, Oha Honey, Manuka Health New Zealand, Apihealth NZ Ltd., Wedderspoon , Mossops, Cammells Honey, Nature’s Way Products, LLC, Watson Son Ltd., Pure Honey New Zealand, Streamland.

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