The operational needs of modern service and knowledge-oriented industries have stimulated a significant shift in the nature of both work and workplaces. Today’s business problems arising out of a highly competitive market with the impacts of globalization demand something more than the traditional command-and-control approach that signified a transactional relationship between the employees and the organization.
Certainly, bringing employees to the center stage and making them integral to the internal communication channels has helped them align with the organization’s goals and objectives. Modern businesses emphasize employees’ well-being, recognition, morale, and involvement, which can be summed up in one common term, i.e., employee engagement. Now, why is employee engagement important?
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