“I'm convinced of this: Good done anywhere is good done everywhere. For a change, start by speaking to people rather than walking by them like they're stones that don't matter. As long as you're breathing, it's never too late to do some good.”
— Dr. Maya Angelou, American poet & and civil rights activist
The influx of social activism among societies is rising on a daily basis. Where individuals of ancient times were too fearful of voicing their rights and associated inner thoughts, modern-day people do not abide by silence anymore. Instead, individuals have started forming communities, mutually agreeing to express their perspectives on the dilemmas the populace faces. The unjust and discriminated system triggers these communities to take onto the roads with sirens, blaring their rights in extreme aggression. The modern-day man has come up with modern-day solutions, and protesting on the streets doesn’t seem enough to spread one’s viewpoints. Activists were obliged to come up with much bigger methods to present their thoughts. Such situations lead to the emergence of innovative activism ideas like brand activism, which is one of the most effective techniques to bring ideas into the open. Recognizing the complexity of the ongoing political and social crisis faced by the general populace, Mike Lee was compassionate enough to launch a brand that speaks not only for itself but also for its surroundings.
Lee established Buhtphuckery to make a point and call out corrupt politics for its consistently inept ability to underperform in leadership and fiscal responsibility. The company is very well known among activists and individuals for coming up with an outshining name for its brand, Buhtphuckery (pronunciation: Bootfookery). The term Buhtphuckery itself comes from an ancient cosmic language that predates human civilization, meaning betrayal.
In modern times, the term has been used to describe corrupt politics that lead to the worst possible outcome at the highest possible expense. Mike Lee is the sole proprietor of the firm, and all the commercial activities for Buhtphuckery are conducted under the company’s banner. Buhtphuckery is a privately-held apparel brand focused on providing high-quality shirts of all sizes to fans across the country and around the world.
Although brand activism can be a risky business, its long-lost consequences do reward massively and outweigh the risks. Despite the hazards associated with brand activism, Mike Lee did not step back from using his firm to be the voice of individuals suffering at the hands of an unjust system.
The concept of brand activism can be described as killing two birds with one stone as it refers to a company’s efforts to promote or direct change that aligns with the brand’s core values. These changes can be of a social, political, economic, or environmental nature with the goal of improving society or the natural world. Brand activism can also increase customer loyalty, which means more return customers and higher profits. It gains more trust among consumers who share the same core values as your brand. This method also increases brand exposure through third-party blogs, news sites, and influencers who share your values.
