Your business deserves a great web design in Oklahoma City. By creatively highlighting your brand’s identity, products, and services, you can build stronger relationships with your target audience. You can also use your website to extend your reach through retargeting ads and a search engine optimization plan.

To create a boutique web design with the best possible effect on your brand, knowing what not to do is essential. Here are some of the most common web design mistakes and how to avoid them.

Mistakes to Avoid When Making a Web Design in Oklahoma City:

COMPROMISING EXPERIENCE FOR AESTHETICS

Your website is one of your most important tools. This digital platform gives you a place to share information and strengthen relationships with your audience. For this to happen, you need to encourage people to stay on your website and interact with it. As such, your WordPress website OKC needs a great design with an effective layout and quality visual elements – all while staying within your brand’s visual identity.

Unfortunately, when creating a unique and aesthetically pleasing website, it can be very easy to go overboard with design elements. Eventually, functionality-boosting plug-ins can add up and slow down the loading speed. Additionally, an excess of eye-catching photos, buttons, and other design elements can lead to visual clutter that competes for your visitors’ attention.

Remember that your website must look good and perform well. To avoid creating a cluttered design that is overwhelming and confusing, occasionally step back and think about your website’s clarity. By prioritizing your most important elements and removing unnecessary components, you can create a great website that looks and performs well – providing the best possible user experience.

ONLY DESIGNING WITH ONE SCREEN IN MIND

Your boutique web design should look and perform its best for every visitor, whether they are on a desktop computer or a small mobile device. Because websites are usually created on computers with large monitors, it can be easy to forget to review their appearance and performance on smaller screens. This mistake should be treated as more than a minor oversight – it can severely limit your website’s potential.

Over 50% of website traffic occurs on a mobile device; during the last quarter of 2022, that number was almost up to 60%! If your website does not operate at its best on mobile devices, you are providing a less-than-ideal experience for members of your target audience who prefer phones or tablets. Additionally, Google implements mobile-first indexing when ranking its search results, so a poor mobile site can hold back your search engine optimization strategy.

If you consider mobile users when creating your website, you can make your design visually stronger and potentially reach more visitors. As such, it is worth investing in a responsive WordPress website OKC that will automatically adapt to fit various screen sizes without losing functionality or visual appeal.

FORGETTING TO PRIORITIZE WEBSITE ACCESSIBILITY

Quality websites are designed with user experience in mind; more people are recognizing the importance of considering accessibility and inclusivity when optimizing a design for this. By prioritizing accessibility, you make it easier for individuals with hearing, visual, mobility, or cognitive impairments to utilize your website.

There is a lot to consider regarding enhancing a website’s accessibility. For example, you and your boutique web design team would have to carefully plan the:

• Color contrast. If a website has insufficient color contrast between its foreground and background colors, it can be difficult to locate and read text and icons.
• Alternative text. Screen readers use alt text to tell users what an image or graphic conveys. If it is missing or incorrect, those users will not have an ideal experience.
• Visual focus indicators. Links and buttons can be overlooked if they are not set apart from other elements. Visual focus indicators ensure this does not happen.

More practices to improve website accessibility are outlined in the Web Content Accessibility Guidelines.

It is essential to recognize that, in addition to improving your website’s user experience, enhancing your website’s accessibility will help your business more effectively adhere to the guidelines set by the Americans with Disabilities Act.

NOT EFFECTIVELY COMMUNICATING YOUR PURPOSE

Remember that while some people will visit your website to simply look around and learn more about your brand, many will be there for one simple reason: to find what they are looking for as quickly as possible. Depending on the visitor, they may be looking for products, services, or general information.

Your WordPress website OKC needs to present its information clearly and concisely. If someone can not understand the design’s layout and written content, they will be unable to find what they are searching for. In this situation, that user has no reason to stay on your website. To avoid this issue and the bounce rate that would result, you need to carefully plan your content and navigation between pages.

Every page should share the relevant content that people want to find there. For example, your homepage should provide a broad overview of your brand and services, while the specific details of a service are covered on its individual page. Additionally, users must be able to easily navigate between your pages to find more content.

Create Your Boutique Web Design with Our Team!

While avoiding these mistakes can help you create your website, a lot more work goes into building a great design. myheartcreative’s team is ready to customize your brand’s ideal web design in Oklahoma City. Get in touch to meet with us!