Digital marketing Dallas is a vital tool that brings your target audience to you. There are various strategies involved with digital marketing, but the goal is to build your brand’s online presence.  When digital marketing goes well, you make the internet work for you. However, digital marketing strategies, such as SEO, require constant work to be effective. Here are a few common mistakes that people make.

Search Engine Marketing Dallas

SEO marketing Dallas works by improving your ranking on search engines. This process is not a simple one. There are quite a few steps to take, and the algorithms that determine ranking are continually changing. As professionals, we take the time to monitor trends and act accordingly to ensure that our clients stay competitive online.

Local SEO Marketing Dallas

Unless you run a large national or international organization, you need to focus your SEO on your local market. Major corporations have much more spending power to invest in ranking for common keywords. SEO is a long game. You may have plans to become an international company, but it is necessary to start at the beginning. So, what do you need to avoid to protect your rankings?

1. NOT USING LOCAL KEYWORDS

You may be considering keywords that are obvious for your industry. As we already noticed, however, it is nearly impossible to rank for keywords when your competition has much greater spending power. Your keywords should reach your local target audience. For example, “hamburger” could be a keyword, but a better option would be “hamburger Dallas.” Think about what you search for when you want to find something in your area.

2. NO GMB

An active Google My Business (GMB) is essential for successful Digital marketing Dallas. When people see your GMB, they have an instant view of your organization. Ignoring this not only gives a bad impression but also hinders your ranking online.

3. POOR REVIEWS

Reviews are essential for the health of your business in more ways than one. Not only do poor reviews give potential customers a negative impression, but they also cause your ranking online to drop. If you have an overall low review score, you need to take action to bring that score up as soon as possible.

4. KEYWORD STUFFING

In the early days of SEO, keyword stuffing was common practice. With this type of strategy, the goal was to simply add the keywords to text as many times as possible while ignoring the quality of the content and the user experience. Of course, Google caught on quickly and quit ranking sites simply because they were stuffed with keywords. In fact, keyword stuffing will count against your SEO rankings.

Effective Search Engine Marketing Dallas

The topics listed above are only the tip of the iceberg when it comes to SEO. While it may be tempting to DIY SEO, extensive time and expertise are required. For this reason, we recommend allowing a professional to carry the load so you can see real results. If you have any questions about SEO marketing Dallas, please feel free to reach out.