Market Overview:

The OSS & BSS market is experiencing rapid growth, driven by 5g rollout and network complexity management, digital transformation and cloud migration, and integration of AI and machine learning for automation. According to IMARC Group's latest research publication, "OSS & BSS Market Size, Share, Trends and Forecast by Component, OSS & BSS Solution Type, Deployment Mode, Organization Size, Industry Vertical, and Region 2025-2033", the global OSS & BSS market size was valued at USD 65.81 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 148.26 Billion by 2033, exhibiting a CAGR of 9.4% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

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Our report includes:

• Market Dynamics
• Market Trends and Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Growth Factors in the OSS & BSS Market

• 5G Rollout and Network Complexity Management

The widespread deployment of Fifth-Generation (5G) networks is fundamentally reshaping the global OSS & BSS industry by dramatically increasing network complexity and the array of services offered. The advanced capabilities of 5G, such as network slicing for customized services and support for massive numbers of IoT devices, necessitate more intelligent and automated Operations Support Systems (OSS). For example, a significant portion of communication service providers (CSPs) globally recognize that their revenue growth from 5G services is heavily reliant on advanced OSS/BSS capabilities. These systems are essential for managing the sheer volume of data, ensuring service quality across diverse slices, and dynamically allocating resources, which traditional systems cannot handle. This demand for sophisticated service assurance, fulfillment, and performance management tools in a multi-layered 5G environment is a core driver for new OSS investments across major telecom operators worldwide.

• Digital Transformation and Cloud Migration

Communication Service Providers (CSPs) are accelerating their digital transformation initiatives, driving a significant shift toward modernizing legacy OSS/BSS stacks, with a strong emphasis on cloud-native architectures. This move is aimed at achieving greater agility, faster time-to-market for new services, and substantial reductions in operational expenditure (OPEX). Industry data shows a substantial percentage of telecom operators are now adopting cloud-based OSS/BSS solutions to enhance scalability and flexibility. For instance, major vendors are launching cloud-native BSS platforms to allow operators to quickly roll out new digital services, converge prepaid and postpaid customers onto a single platform, and streamline their end-to-end customer management and billing processes. This architectural evolution is a response to the competitive pressure from over-the-top (OTT) players and the need to support an omnichannel customer experience.

• Integration of AI and Machine Learning for Automation

The integration of Artificial Intelligence (AI) and Machine Learning (ML) into OSS/BSS platforms is becoming a critical growth factor, enabling a move toward self-driving networks and intelligent customer operations. These technologies facilitate proactive fault detection, predictive maintenance, and intelligent automation of complex workflows, leading to significant improvements in operational efficiency and customer experience. For instance, the use of AI-driven automation modules in telecom networks has seen a notable increase, improving efficiency in areas like fault resolution and service provisioning. By leveraging AI/ML for real-time analytics on network and customer data, BSS systems can generate more personalized offers, anticipate churn, and automate customer support, which allows operators to reduce manual operational tasks and focus on strategic service innovation.

Key Trends in the OSS & BSS Market

• Autonomous Operations and Zero-Touch Networks

A leading trend is the move toward autonomous operations and zero-touch networks, where OSS systems use advanced AI/ML algorithms to manage network functions with minimal human intervention. The goal is to create a closed-loop system capable of self-healing, self-optimizing, and self-configuring. For example, some next-generation OSS solutions are being developed with the capability to autonomously detect a service-impacting anomaly, diagnose the root cause, and execute remedial actions, such as rerouting traffic or provisioning new network resources, all in real time. This capability is vital for managing the complex, dynamic infrastructure of Software-Defined Networking (SDN) and Network Functions Virtualization (NFV), allowing operators to guarantee strict Service Level Agreements (SLAs) for services like high-bandwidth video and mission-critical IoT applications.

• Convergent and Monetization-Focused Charging Systems

The market is rapidly shifting toward convergent charging systems that unify billing, rating, and customer account management across all services, networks, and payment types (prepaid, postpaid, and hybrid). This trend is crucial for monetizing new and complex services that are emerging from 5G and the Internet of Things (IoT). A key application is the support for sophisticated network slicing monetization, where a Communication Service Provider (CSP) can dynamically price, bill, and assure a specific slice of the network dedicated to an enterprise use case, such as autonomous vehicles or industrial automation. Major BSS vendors are actively enhancing their core platforms to handle these real-time charging events and flexible product catalogs, enabling CSPs to introduce innovative business models like 'buy-now-pay-later' options or usage-based dynamic pricing for partners, dramatically boosting revenue assurance and flexibility.

• Open APIs and Ecosystem Integration

The adoption of Open APIs (Application Programming Interfaces) is an accelerating trend, driven by global standardization efforts, to foster greater interoperability and enable CSPs to become true digital service orchestrators. This movement allows operators to expose select network capabilities to third-party developers and partners, facilitating the creation of new joint revenue streams. For instance, open frameworks enable a CSP to easily integrate its BSS with an external partner’s system—like a utility provider or an entertainment platform—to create converged offerings and unified billing experiences for the end-customer. This move away from proprietary, monolithic systems toward a modular, Open Digital Architecture (ODA) is seen as essential to reduce vendor lock-in, streamline partner onboarding, and cut down the time required to launch new bundled services from months to mere days, positioning the CSP at the center of a larger digital ecosystem.

Leading Companies Operating in the OSS & BSS Industry:

•         Amdocs
•         Comarch SA
•         Comviva
•         CSG Systems, Inc.
•         Infosys Limited
•         Mavenir
•         Netcracker
•         Nokia Corporation
•         Optiva, Inc.
•         Suntech S.A
•         Telefonaktiebolaget LM Ericsson

OSS & BSS Market Report Segmentation:

By Component:

• Solution
• Services

In 2024, the solution segment leads the market with 62.4% share, driven by billing and revenue management systems, with Netcracker Technology recognized for its innovative OSS/BSS solutions.

By OSS & BSS Solution Type:

• Network Planning and Design
• Service Delivery
• Service Fulfillment
• Service Assurance
• Billing and Revenue Management
• Network Performance Management
• Customer and Product Management
• Others

Network planning and design dominate with 19.3% market share in 2024, enabling effective infrastructure planning and peak performance, as highlighted by Netcracker's top vendor position.

By Deployment Mode:

• On-premises
• Cloud-based

The on-premises segment leads with 62.4% market share in 2024, driven by data security and compliance concerns, with Amdocs collaborating with Microsoft to enhance cloud-native solutions.

By Organization Size:

• Small and Medium-sized Enterprises
• Large Enterprises

Large enterprises hold a 62.4% market share in 2024 due to their substantial resources and need for scalable OSS/BSS solutions that manage complex networks effectively.

By Industry Vertical:

• IT and Telecom
• BFSI
• Media and Entertainment
• Retail and E-Commerce
• Others

The IT and telecom sector leads with 61.8% market share in 2024, utilizing OSS/BSS solutions for operational efficiency and customer experience, exemplified by Vivo's automation of its B2B processes.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

In 2024, North America dominates the OSS/BSS market with over 35.6% share, driven by advanced technology and a focus on digital transformation, as seen in Etiya's support for Fizz's expansion in Canada.

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