The mutual fund industry in India has been experiencing steady growth over the past few years, with the average assets under management (AUM) of all mutual fund schemes reaching a record high of Rs42.95 trillion ($521 billion) in May 2023, growing by 14.93% compared to May 2022. The industry is evolving, and mutual fund distributors need to stay ahead of the emerging trends to remain competitive. In this blog, we will discuss the key trends observed in the mutual fund industry in India in 2023 and how mutual fund distributors can stay ahead of these trends with mutual fund software.

Emerging Trends in the Mutual Fund Industry in 2023 India

Based on data from the Association of Mutual Funds of India (AMFI), here are the main trends observed in the mutual fund industry in India in May 2023:

• Shift in AUM Mix: There has been a shift in the AUM mix from active debt to active equity funds. The market share of equity-oriented funds has increased from 49.1% to 51.3% of the overall AUM mix between May 2022 and May 2023.

• Individual Investors: Individual investors are playing a bigger role in mutual fund investments, with their share in the overall AAUM composition rising from 55.0% to 57.7% between May 2022 and May 2023. The share of institutions and corporates has decreased from 45.0% to 42.3%.

• Retail Investors: Retail investors account for 91.1% of the total folios, indicating a strong retail appetite for mutual funds. The number of mutual fund folios has grown by 273% since September 2014.

• Smaller Towns and Cities: Smaller towns and cities (B30 cities) are showing an increased interest in mutual funds, with 17% of the overall AUM coming from these cities. Individual assets in B30 cities account for 26% of the total, indicating growing investment awareness and the impact of SIPs.

How Mutual Fund Distributors Can Stay Ahead of These Trends?

Mutual fund distributors can stay ahead of these trends by adopting the following strategies:

• Focus on Equity-Oriented Funds: With the shift in the AUM mix from active debt to active equity funds, mutual fund distributors should focus on equity-oriented funds to remain competitive.

• Cater to Individual Investors: As individual investors are playing a bigger role in mutual fund investments; mutual fund distributors should cater to their needs. Distributors should provide personalized investment advice and offer a wide range of mutual fund schemes to suit their investment goals.

• Leverage Technology: Mutual fund distributors can leverage technology to stay ahead of the competition. Fund management software can help distributors automate their processes, reduce manual errors, and provide real-time insights into their clients' investments.

• Expand to Smaller Towns and Cities: With the growing interest in mutual funds in smaller towns and cities, mutual fund distributors should expand their reach to these areas. Distributors should educate investors in these areas on the benefits of mutual funds and how they can help them achieve their financial goals.

How Can Mutual Fund Software like REDVision Technologies Help?

It can help mutual fund distributors stay ahead of the emerging trends in the mutual fund industry in India in 2023. Here are some of the ways:

• Automate Processes: It can help mutual fund distributors automate their processes, reducing manual errors and increasing efficiency.

• Provide Real-Time Insights: Software can provide real-time insights into clients' investments, helping distributors monitor their performance and provide regular updates.

• Offer Personalized Investment Advice: It can help mutual fund distributors offer personalized investment advice to their clients, based on their investment goals and risk appetite.

• Expand Reach: Financial software can help mutual fund distributors expand their reach to smaller towns and cities, educating investors on the benefits of mutual funds and how they can help them achieve their financial goals.

Conclusion

The mutual fund industry in India is evolving, and mutual fund distributors need to stay ahead of the emerging trends to remain competitive. By focusing on equity-oriented funds, catering to individual investors, leveraging technology, and expanding their reach to smaller towns and cities, mutual fund distributors can stay ahead of the competition. Portfolio tracking software can help distributors automate their processes, provide real-time insights, offer personalized investment advice, and expand their reach, making it an essential tool for mutual fund distributors in India in 2023. For more information, visit https://wealthelite.in/