SEO best practices include:

1. Conducting keyword research to understand the words and phrases your target audience uses to find your products or services.
2. Optimizing on-page elements, such as title tags and meta descriptions, to include relevant keywords and make it easy for search engines to understand the topic of your pages.
3. Building high-quality backlinks from reputable websites to increase the authority and credibility of your site.
4. Creating valuable and informative content that addresses the needs and interests of your target audience.
5. Making sure your website is mobile-friendly and has a fast loading speed.
6. Using alt text to describe images and videos to make them more accessible to visually impaired users and search engine crawlers.
7. Use structured data to help search engines understand the content on your pages and show the information in rich results.
8. Use Google Analytics, Search Console and other tools to track your website's performance, identify issues and make data-driven decisions.