Emirates Quality Mark (EQM) is among the most reputable signs of product conformity and quality in the UAE. EQM certification is a voluntary, yet extremely advantageous marking offered by the Emirates Authority for Standardization and Metrology (ESMA), which is now part of the Ministry of Industry and Advanced Technology (MoIAT), to facilitate the growth of manufacturer confidence, certification, and competitiveness in the market. EQM is critical to long-term success for manufacturers in the UAE or those that export to the country.
What is Emirates Quality Mark (EQM)?
Emirates Quality Mark is a conformity mark awarded to products that conform to UAE National Standards and have a proven record of quality in manufacturing, safety, and performance. In comparison to ECAS certification, which tests single batches of products, EQM focuses on the whole production system, being a more comprehensive and credible certification. The products certified under EQM carry a special logo on their packs, which guarantees the consumer and retailers of the quality and safety of the products.
Who Needs EQM Certification?
EQM certification is voluntary for most products, but mandatory for certain regulated categories in the UAE, such as:
Bottled drinking water
Juices and dairy products
Cosmetics and personal care items
Electrical appliances and lighting products
Building materials
Lubricants and vehicle spare parts
Manufacturers—both local and international—that want to sell in the UAE are eligible to apply for EQM if their products fall within these regulated categories.
Emirates Quality Mark certification is not just a badge, but a strategic tool for manufacturers in the UAE whose goal is to be the best in quality, compliance, and to inspire consumer confidence. Competing on the local level or planning to explore export opportunities, EQM enhances your credibility and makes your brand a leader in terms of safe and high-standard production. When you are all set to get started with the EQM certification process, it is recommended that you seek advice from a competent compliance professional or engage an approved certification body to facilitate your path.
