Modern grocery retail demands more than simple online ordering—it requires a connected, intelligent solution that supports personalized engagement and efficient fulfillment.

A digital experience platform purpose-built for grocery enables retailers to unify these capabilities in one place, improving customer satisfaction and operational efficiency. By integrating a powerful customer data platform, grocers can turn fragmented data into real-time insights. 

These insights power targeted offers, product recommendations, and campaign automation, driving more relevant digital customer engagement. With every interaction personalized, shoppers are more likely to return, spend more, and engage across channels.

The result is a measurable increase in customer lifetime value. When each experience is informed by intent, behavior, and past purchases, grocers can build trust and deliver what shoppers need before they ask for it. As loyalty deepens, average order value and frequency of purchase rise, strengthening long-term revenue potential.

A well-integrated digital experience platform supports tools like a customer loyalty program, ensuring consistent engagement across every touchpoint. Whether you’re a regional grocer scaling up or an independent operator launching digital for the first time, the right platform helps you compete on your terms—by owning your customer journey from start to finish.

DXPro: A Unified Digital Experience Platform for Food Retailers

DXPro is a digital experience platform purpose-built for grocery. It unifies customer data, personalized engagement, and grocery-optimized commerce into one connected system. This helps grocers improve efficiency, drive repeat business, and grow with fewer operational hurdles. Each part of the platform serves a clear function. DXPro organizes these capabilities into three core pillars: data intelligence, digital engagement, and fulfillment-driven eCommerce.

DXPro is a digital experience platform designed to match the real needs of food retailers. By combining unified data, targeted engagement, and commerce tools made for grocery, DXPro helps grocers improve shopper loyalty, streamline fulfillment, and increase overall customer lifetime value.

Unified Data Intelligence

Understanding what customers want—and when they want it—is the best way to deliver delight in the grocery industry. DXPro includes a built-in customer data platform that gives retailers this insight. It helps track behaviors, predict future needs, and refine every marketing or fulfillment decision. 

Here’s what’s included: 

• Customer Data Platform: AisleOne Intelligence converts shopper data into actionable profiles, helping retailers better understand buying patterns and preferences.
• Predictive Targeting: Purchase history and behavior inform product recommendations, targeted offers, and search results.
• Media Optimization: Sponsored ads and promotions are automatically adjusted based on shopper intent and engagement metrics.

This capability supports smarter personalization and longer-term growth by directly impacting customer lifetime value.

Personalized Digital Engagement

Engagement is stronger when it’s personal and timely. DXPro uses embedded data and real-time triggers to drive precise, high-impact digital customer engagement across multiple touchpoints. Retailers can deliver promotions that reflect each shopper’s preferences.

• Digital Customer Engagement: Real-time activity informs dynamic offers, emails, and content across web and mobile.
• Customer Loyalty Program: Integrated tools allow retailers to create reward systems that increase retention while maintaining full brand control.
• Personalized Offers: Contextual promotions are delivered based on purchase history, cart behavior, and customer profile data.

This targeted approach keeps shoppers returning, increases conversions, and supports stronger customer lifetime value with every interaction.

Grocery-Optimized eCommerce & Fulfillment

Grocery commerce is complex. DXPro is built to handle that complexity—from SNAP payments to substitution rules—without disrupting existing systems. It simplifies operations while maintaining flexibility in how orders are placed, processed, and fulfilled.

• Responsive Storefront: A consistent user experience across desktop, mobile, and in-store apps supports smooth transactions and customer satisfaction.
• Secure Payments: DXPro supports SNAP/EBT, credit, debit, and gift cards, with built-in fraud protection and flexible checkout flows.
• Order Management: Real-time tools enable smart slotting, live tracking, and efficient fulfillment across pickup and delivery.
• Third-Party Integration: The platform connects easily with outside fulfillment services, avoiding the need for custom development or operational disruption.

This operational layer helps protect margin and makes it easier for grocers to scale e-commerce without overextending resources.

Drive Loyalty and Sales with Embedded Customer Data Platform Capabilities

DXPro includes an embedded customer data platform that helps grocery retailers move beyond basic segmentation. Instead of relying on broad customer categories, retailers can use real-time data to personalize every interaction. This allows them to deliver timely, relevant offers that increase both conversion and retention.

By analyzing behavioral signals, DXPro makes it possible to track intent, purchase cycles, and churn risk. Retailers can react quickly to shifting habits and deliver promotions when they’re most likely to matter. These insights also improve campaign performance and allow for smarter audience targeting.

Real-Time Personalization

DXPro transforms customer data into immediate, context-aware decisions. It supports a seamless experience across web, mobile, and email. Most importantly, DXPro connects these data-driven insights to a customer loyalty program.

• Behavior-Based Promotions: Product recommendations and offers are triggered by real-time browsing, cart activity, and past purchases.
• Dynamic Search and Merchandising: Search results and featured categories adjust automatically based on current shopper behavior.

Real-time personalization helps deliver the right message at the right time, improving engagement and long-term satisfaction.

Integrated Customer Loyalty Program

DXPro’s loyalty functionality is built on the same data layer that drives targeting and personalization. This ensures rewards and campaigns align with actual customer behavior. The platform ensures that engagement efforts lead to measurable outcomes, such as more repeat visits, larger baskets, and stronger customer relationships.

• Data-Driven Rewards: Points, offers, and benefits are tied directly to past activity, not just generic tiers.
• Unified Experience: Loyalty data integrates with email, mobile apps, and in-store systems to create one continuous customer journey.

The combination of a customer data platform and an integrated customer loyalty program ensures that every interaction is meaningful and helps increase customer lifetime value over time.

Personalized Digital Customer Engagement at Scale

DXPro empowers grocery retailers to deliver consistent, relevant, and personal messaging across digital channels. Using embedded intelligence, it turns real-time behavior into actionable campaigns. This allows grocers to engage more effectively at every stage of the customer journey, while maintaining efficiency and scale.

By pairing campaign tools with data from its customer data platform, DXPro supports digital customer engagement that drives measurable outcomes. Retailers can increase conversions, reduce churn, and create more meaningful relationships through timely, precise offers and messaging.

Targeted Campaigns and AI-Driven Offers

DXPro allows retailers to move beyond static campaigns and deliver dynamic, behavior-driven promotions. These offers are informed by real-time activity and optimized for conversion. Audience targeting is integrated directly into the platform, simplifying execution and speeding time to launch.

• Audience Segmentation: Retailers can define audiences based on browsing history, previous purchases, product interests, and cart activity.
• AI Recommendations: Offers are selected and delivered based on machine learning models that adapt to shopper behavior in real time.

With this structure in place, grocers can send fewer, more effective messages and increase campaign ROI.

Context-Aware Messaging Across Digital Touchpoints

Engaging shoppers across web, mobile, and app experiences requires consistency. DXPro ensures every message follows the customer from one touchpoint to another with accurate context. This reduces confusion and increases message relevance across the entire digital experience.

• Behavioral Triggers: Emails, app notifications, and on-site prompts are activated by events such as cart abandonment or new session activity.
• Platform Integration: Messaging remains synchronized across digital platforms, preserving offer logic and customer context at every stage.

This omnichannel alignment helps retailers improve conversion while reinforcing the brand experience.

Retention Through Tailored Experiences

Strong engagement leads to stronger retention. DXPro supports this by mapping shopper behavior over time and adjusting engagement tactics accordingly. Campaigns can target churn risks, reward high-value shoppers, and support new customers through their early buying cycles.

• Personalized Loyalty Engagement: Rewards, offers, and communications are aligned with each shopper’s actual habits and order history.
• Customer Journey Mapping: The platform identifies stages of the shopping cycle, such as onboarding, frequency dip, or loyalty milestones, and delivers relevant messaging.

These tailored experiences reduce the risk of churn and extend the impact of each engagement touchpoint, building loyalty that translates to measurable growth in customer lifetime value.

Fast Time-to-Value with 60+ Pre-Built Integrations

DXPro is designed for fast, low-friction deployment. With over 60 pre-built integrations, grocery retailers can connect their existing systems without delays or disruptions. This shortens implementation time and allows you to launch digital initiatives quickly, without compromising on flexibility or control.

The platform supports seamless integration with your current tech stack. From POS systems and loyalty programs to ERP, payment gateways, and fulfillment providers, DXPro connects with the tools you already use. There’s no need to rip and replace core systems to realize value.

Tech Stack Flexibility

Retailers need the freedom to choose the technology that fits their business. DXPro supports that flexibility with an open, integration-friendly architecture. Importantly, it avoids vendor lock-in. You can choose from curated technology partners or bring your solutions.

Here is how DXPro fits into your system: 

• POS and Loyalty Systems: Easily connect existing point-of-sale software and customer loyalty program tools to preserve continuity.
• ERP and Fulfillment: Integrate with enterprise resource planning tools and third-party logistics providers to streamline inventory and order flow.
• Payment and Checkout: Maintain your current payment infrastructure, including credit, debit, gift cards, and SNAP/EBT acceptance.

By supporting integration, not replacement, DXPro helps grocers move faster, protect past investments, and achieve time-to-value without unnecessary replatforming.

Grow Customer Lifetime Value with Data-Driven Engagement

Increasing customer lifetime value is one of the most reliable ways for grocers to drive sustainable growth. DXPro helps achieve this by combining real-time customer data with tools that drive personalized, meaningful engagement. The platform turns every interaction into an opportunity for retention, upsell, or re-engagement, resulting in stronger long-term revenue.

By using embedded insights from its customer data platform, DXPro enables grocers to identify high-value customers, predict their next move, and deliver the right message or offer at the right time. These data-backed actions increase the likelihood of repeat purchases and higher basket sizes, making each customer more profitable over time.

Data-Based Upsells and Repeat Purchases

Targeting shoppers with relevant offers based on their preferences and habits increases conversion and average order value. DXPro automates this process using real-time data. 

DXPro scales with your business. Whether you have 1,000 customers or 1 million, DXPro automates the logic behind upsells, reactivation campaigns, and loyalty journeys so you can consistently grow value across your full customer base.

• Personalized Product Recommendations: AI-driven suggestions are based on order history, category behavior, and similar shopper profiles.
• Triggered Reorder Campaigns: DXPro identifies purchase cycles and sends timely reminders for recurring products like pantry staples or household items.

These efforts keep customers active and increase their total value with each interaction.

Retention Strategies That Scale

Keeping existing customers engaged is more cost-effective than acquiring new ones. DXPro supports scalable retention by combining loyalty tools with data-informed messaging.

• Automated Win-Back Journeys: When churn risk is detected, the system activates personalized re-engagement offers via email or app.
• Loyalty Engagement Tied to Behavior: Customers receive rewards, points, or personalized perks based on actual shopping activity, not just static thresholds.

By focusing on engagement that directly ties to behavior and lifecycle stage, DXPro helps grocers build long-term loyalty and steadily grow customer lifetime value at scale.

Conclusion

DXPro is the digital experience platform built for grocery retail. It combines unified customer data, real-time personalization, and grocery-specific commerce tools into one connected solution. 

With support for existing tech stacks, 60+ pre-built integrations, and no vendor lock-in, DXPro helps grocers improve operational efficiency, drive repeat business, and grow customer lifetime value—without replatforming or disrupting current systems.

Retailers choose DXPro because it delivers speed, flexibility, and measurable results across the full customer journey. Whether you're looking to improve digital engagement, streamline fulfillment, or strengthen your customer loyalty program, DXPro gives you the tools to compete and win on your terms. 

Ready to see it in action? Book a demo today and experience what the right platform can do for your business.

Frequently Asked Questions

What is DXPro software?

DXPro is a purpose-built digital experience platform designed for grocery retailers. It unifies customer data, personalized engagement, and eCommerce capabilities into one solution. With tools for predictive insights, loyalty integration, and grocery-specific fulfillment, DXPro helps grocers increase efficiency, improve shopper retention, and grow revenue.

Is DXPro software suitable for small businesses?

Yes, DXPro is designed to support both independent grocers and regional chains. It offers fast deployment, flexible integrations, and scalable features that allow smaller businesses to compete with national retailers. Grocers can choose the tools they need without unnecessary complexity or large upfront investments.

Can I integrate my POS or ERP system with delivery software?

DXPro supports seamless integration with POS, ERP, and fulfillment systems. With over 60 pre-built technology connections, retailers can connect their existing tools without replatforming. This flexibility ensures operational continuity while enabling a better delivery and order management experience.

How does grocery delivery software handle real-time tracking?

DXPro includes intelligent order management features like real-time tracking, smart slotting, and live status updates. These tools help ensure accurate order picking and on-time delivery. Customers and staff can monitor progress across pickup and delivery, reducing errors and improving satisfaction.

What is the ROI on investing in delivery software?

The return on investment from delivery software like DXPro comes from increased order accuracy, higher basket sizes, and stronger customer lifetime value. It also reduces the cost-to-serve by streamlining fulfillment and lowering manual overhead. For grocers, this means better margins and more repeat business over time.