Harnessing Insights: A Deep Dive into the Alternative Data Market

The alternative data market size is projected to reach US$ 156.23 Billion by 2030 from US$ 5.55 Billion in 2022. The market is expected to register a CAGR of 51.80% during 2022–2030.

United States of America – [May 16, 2025]The Insight Partners is pleased to announce the release of its newest market research publication titled "Harnessing Insights: A Deep Dive into the Alternative Data Market: An In-depth Analysis of the market." This comprehensive report provides an in-depth analysis of the current state and projected growth of the global market through 2030, offering valuable insights into the factors shaping its future.

 

Overview of the Alternative Data Market

The Alternative Data Market has seen a surge in both interest and investment over the past few years. As businesses and financial institutions increasingly seek to gain a competitive edge, alternative data—information gathered from non-traditional sources such as satellite imagery, web scraping, social media, and transaction records—has emerged as a crucial tool in decision-making processes.

This report explores how recent developments, including technological innovation, changing regulations, and shifting user demands, are influencing market growth. It provides a detailed analysis of the market dynamics and outlines the opportunities and challenges that industry participants may face over the coming years.

 

Market Segmentation

The Market is segmented on the basis of:

By Data Type

  • Credit and Debit Card Transactions
  • Email Receipts
  • Geo-location Records
  • Mobile Application Usage
  • Satellite and Weather Data

By Industry

  • Automotive
  • BFSI
  • Energy Industrial
  • IT and Telecommunications
  • Media and Entertainment

Each segment is thoroughly examined in the report to provide stakeholders with a clearer understanding of demand trends, growth trajectories, and strategic investment areas.

 

Key Findings and Insights

Market Size and Growth

  • The alternative data market size is projected to reach US$ 156.23 Billion by 2030 from US$ 5.55 Billion in 2022. The market is expected to register a CAGR of 51.80% during 2022–2030.
  • Historical performance and market modeling have been employed to generate reliable forecasts and to reveal meaningful growth patterns across industries and geographies.

Key Market Drivers

  • Technological Advancements: Innovations in AI, machine learning, and big data analytics have significantly enhanced the ability to extract actionable insights from vast and unstructured data sets.
  • Changing Consumer Preferences: Enterprises now demand faster, more granular, and predictive insights, leading to increased adoption of alternative data to stay ahead of traditional data cycles.
  • Regulatory Changes: As regulators respond to data privacy and usage concerns, new frameworks are shaping how alternative data is collected, processed, and leveraged—especially in finance and healthcare.

 

Spotting Emerging Trends

  • Growing use of alternative data in ESG (Environmental, Social, Governance) investing
  • Increased demand from retail traders and fintech platforms
  • Expansion of data-as-a-service (DaaS) business models
  • Integration of alternative data with traditional financial analysis to enhance forecasting models

 

Growth Opportunities

Asia Pacific is emerging as a high-potential region, driven by a growing fintech ecosystem, digital transformation across industries, and rising interest in non-traditional data sources. Meanwhile, North America continues to lead due to the high adoption rate among hedge funds and investment firms. Opportunities also abound in sectors such as retail, healthcare, and logistics, where alternative data enables real-time decision-making and deeper consumer insights.

Conclusion

The Alternative Data Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2030 report provides much-needed insight for a company willing to set up its operations in the Alternative Data Market. Since an in-depth analysis of competitive dynamics, the environment, and probable growth path are given in the report, a stakeholder can move ahead with fact-based decision-making in favor of market achievements and enhancement of business opportunities.

About The Insight Partners

The Insight Partners is among the leading market research and consulting firms in the world. We take pride in delivering exclusive reports along with sophisticated strategic and tactical insights into the industry. Reports are generated through a combination of primary and secondary research, solely aimed at giving our clientele a knowledge-based insight into the market and domain. This is done to assist clients in making wiser business decisions. A holistic perspective in every study undertaken forms an integral part of our research methodology and makes the report unique and reliable.


Rajat Naik

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