Top CRM Systems for Small Business in the UK (CRM Online)
In today’s fast-paced digital world, Customer Relationship Management (CRM) systems have become essential for small businesses. Whether you're nurturing leads, managing sales pipelines, or running targeted email campaigns, a good CRM can transform the way you connect with your customers.
If you're a small business owner in the UK looking for a reliable and affordable CRM, you're in the right place. Below are 7 top CRM platforms that offer powerful features without breaking the bank.
1. HubSpot CRM
Best for: Startups & growing businesses
Pricing: Free tier; paid plans start from £38/month (approx)
? Key Features:
Contact & lead management
Email tracking & automation
Built-in marketing tools
Dashboard & reporting
Scalable with paid tiers
✅ Pros: User-friendly, scalable, integrates with most tools (like Gmail, Outlook, Slack)
? Why it stands out: HubSpot’s free CRM offers a generous range of
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Top CRM Systems For Small Business in the UK – CRM Online
In today's digital-first business landscape, building strong relationships with customers is more important than ever. For small businesses in the UK, a Customer Relationship Management (CRM) system isn’t just a luxury—it’s a necessity. The right CRM can help you organise contacts, streamline communication, automate marketing, and close more deals without the overhead of a large sales team.
But with so many CRM solutions available online, which one is right for your small business?
To make your decision easier, we’ve rounded up some of the top CRM systems for small businesses in the UK, focusing on online (cloud-based) platforms that are affordable, user-friendly, and built to grow with you.
1. HubSpot CRM
Best for: Startups & growing businesses
Pricing: Free tier available; paid plans from approx £38/month
Key Features:
Contact and lead management
Email tracking and automation
Built-in marketing tools
Sales dashboard and reporting
Pros:
Scalable and flexible
User-friendly interface
Integrates seamlessly with Gmail, Outlook, and more
Why choose it?
HubSpot CRM is one of the most popular platforms globally and offers a solid free plan—perfect for startups testing the waters.
2. Zoho CRM
Best for: Budget-conscious businesses
Pricing: Starts at £12/user/month
Key Features:
Multichannel communication (email, phone, social media)
Sales and workflow automation
AI-powered assistant (Zia)
Customisable dashboards
Pros:
Affordable and flexible pricing
Mobile app for on-the-go access
Strong customer support
Why choose it?
Zoho CRM offers great value for money and suits businesses looking to automate processes without spending too much.
3. Salesforce Essentials
Best for: Feature-rich CRM with scalability
Pricing: From £20/user/month
Key Features:
Lead and opportunity management
Integration with Gmail, Outlook, Slack
AI-powered analytics (Einstein)
Customisable workflows
Pros:
Powerful features even in entry-level plans
Trusted by global enterprises
Excellent ecosystem of apps and integrations
Why choose it?
Salesforce is ideal for businesses looking to scale, with features that grow as you do.
4. Insightly
Best for: Project-based small businesses
Pricing: Starts at £25/user/month
Key Features:
Combined CRM and project management
Workflow automation
Email marketing tools
Relationship linking
Pros:
Good for managing client projects
Customisable pipelines
Suitable for service-based industries
Why choose it?
Insightly is a smart choice for businesses that handle long-term client projects alongside sales.
5. Pipedrive
Best for: Sales-focused teams
Pricing: From £14.90/user/month
Key Features:
Visual sales pipeline
Custom deal stages
Activity reminders and tracking
AI sales assistant
Pros:
Very intuitive and easy to use
Built for closing deals
Fast setup with minimal learning curve
Why choose it?
Pipedrive is perfect for small teams that want a visual, straightforward way to manage sales.
6. Capsule CRM
Best for: UK-based small businesses
Pricing: Free plan available; paid plans from £15/user/month
Key Features:
Contact and task management
Sales tracking
Custom fields and tags
Integration with Xero, Mailchimp, and more
Pros:
Clean interface
UK-based support
GDPR-compliant
Why choose it?
Capsule CRM is designed with UK businesses in mind, offering simplicity and compliance in one package.
7. Freshsales (by Freshworks)
Best for: Businesses wanting AI features
Pricing: Starts at £12/user/month
Key Features:
AI-based lead scoring
Email, phone, and chat integration
Custom sales sequences
Visual sales pipeline
Pros:
All-in-one sales CRM
Built-in communication tools
Strong automation features
Why choose it?
Freshsales is ideal for businesses looking to combine CRM and communication in a single dashboard.
✅ How to Choose the Right CRM?
When selecting a CRM for your small business, consider the following:
Budget: Can you start free or affordably scale up?
Ease of use: Is it user-friendly for your team?
Integrations: Does it work with your existing tools (e.g., email, finance, marketing)?
Scalability: Will it grow with your business?
Support: Is customer support available during UK business hours?
? Final Thoughts
Whether you're a solo entrepreneur or a growing SME, the right CRM can drastically improve how you manage relationships and convert leads into loyal customers. With many affordable online CRM options available in the UK, it’s easier than ever to get started.
Take advantage of free trials and explore what works best for your team, your goals, and your customers.
