Hello, everyone. Happy Friday, or as I like to say, Happy Friyay. My name is Caitlin Hathaway, and I'm excited to be here on this Whiteboard Friday today to bring you through content repurposing — but not just any repurposing. We'll be looking at it with the help of AI to make it a more efficient, easier process for you if you have a creative block to doing this. 

So, what is content repurposing? Let's just have a quick overview. It's about taking an existing piece of content you might have — whether it be an article, a video, an audio transcript, or anything, and looking for different ways to repackage it into different formats. 

So, for example, your article could turn into a visual carousel with informative case studies. It could be an infographic carousel. There's lots of potential in that. You could repurpose it into a podcast discussion, an informative long-form video and tutorial. The possibilities are endless.

So the reason why it's so helpful is that you can actually diversify onto different platforms. So, if you potentially were search engine only, you have chances to build on social, video, like all these new avenues in order to build your visibility and actually maximize your original content with the same content. So it's great. 

So, why might you want to think about repurposing now? So, if you're in the SEO world, like me, you might see that this traffic graph is not something you haven't seen before. So it could be a gradual decline of traffic over time. Or it could be an instant, overnight drop, and that means your traffic and your revenue is gone, and that's pretty scary.

So this is what happens when you rely on a single platform or a particular search engine, and I won't name names, for your traffic. Companies more so than ever are looking to diversify their content to not just be search engine only, but to build their presence on other channels. With this especially happening recently, it's been more focused on more than ever before just so you can safeguard your traffic and you can actually maximize your content and bring in new audiences that were possibly not accessible. So there's loads of potential here.