IMARC Group, a leading market research company, has recently releases report titled “Digital Out-of-home Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033,” The study provides a detailed analysis of the industry, including the global digital out-of-home advertising market size, growth, share, trends and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights:

How big is the digital out-of-home advertising market?

The global digital out-of-home advertising market size reached USD 21.5 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 54.1 billion by 2033, exhibiting a growth rate (CAGR) of 10.26% during 2025-2033.

Factors Affecting the Growth of the Digital Out-of-home Advertising Industry:

• Surging Demand for Programmatic DOOH Advertising:

The digital out-of-home (DOOH) advertising market is rapidly transitioning to programmatic buying, driven by advancements in artificial intelligence, data analytics, and real-time bidding. This shift enables advertisers to execute highly targeted, dynamic campaigns across multiple locations with greater efficiency. Unlike traditional static billboards, programmatic DOOH allows brands to update messaging in real-time based on audience demographics, weather conditions, traffic patterns, and behavioral insights. This adaptability enhances campaign relevance and engagement, ultimately leading to higher returns on investment (ROI). As brands increasingly seek automated and measurable solutions, programmatic DOOH is gaining traction across industries such as retail, automotive, entertainment, and hospitality. Additionally, AI-powered tools are enabling greater personalization, further expanding the reach and impact of these campaigns.

• Integration of DOOH with Mobile and Social Media Campaigns:

A major trend in DOOH advertising is its seamless integration with mobile and social media strategies. Brands are embracing a multi-touchpoint approach, leveraging DOOH to enhance online engagement and drive in-store visits. With location-based targeting, advertisers can synchronize DOOH campaigns with mobile push notifications, QR codes, and social media interactions, creating immersive brand experiences. This convergence allows for improved consumer tracking, better attribution insights, and enhanced campaign performance measurement. The expansion of 5G and IoT technologies is further fueling interactive DOOH campaigns, incorporating augmented reality (AR) experiences and gamified content to encourage audience participation. This trend is particularly prominent in high-traffic areas such as shopping malls, transit hubs, and entertainment districts, where brands seek to capture consumer attention at critical moments. As digital connectivity continues to grow, the integration of DOOH with mobile and social platforms will redefine how brands engage with audiences in real-world settings.

• Sustainability and Green Advertising in DOOH:

The increasing focus on sustainability and corporate social responsibility (CSR) is reshaping the DOOH advertising landscape. Brands and advertisers are prioritizing eco-friendly solutions, including energy-efficient digital billboards, solar-powered displays, and LED signage, to minimize environmental impact while maintaining high-quality visuals. Regulatory bodies and governments are also playing a key role by enforcing stricter energy usage guidelines and promoting the adoption of greener technologies. Many DOOH networks are transitioning to cloud-based, energy-efficient operations to reduce carbon footprints. Advertisers are incorporating sustainability messaging into their campaigns, recognizing that eco-conscious consumers are more likely to support brands committed to environmental responsibility. Additionally, innovations such as recycled materials for screens and AI-driven brightness control systems, designed to adjust display brightness based on ambient lighting, are further contributing to energy conservation.

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Digital Out-of-home Advertising Market Report Segmentation:

Breakup by Format Type:

• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others

Breakup by Application:

• Outdoor
• Indoor

Breakup by End-User:

• Retail
• Recreation
• Banking
• Transportation
• Education
• Others

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Global Digital Out-of-home Advertising Market Trends:

The digital out-of-home (DOOH) advertising market is changing quickly. This shift is due to technology improvements, data-driven targeting, and a growing demand for engaging content. Brands want more effective and measurable advertising solutions. DOOH offers a blend of traditional outdoor reach and digital marketing precision. The market is responding to changes in consumer behavior, advances in programmatic technology, and the rise of mobile and social media. There is also a stronger focus on sustainability. These trends are making DOOH one of the fastest-growing segments in global advertising. A key trend in the DOOH market is the rise of programmatic DOOH advertising. Traditional out-of-home ads used static placements and fixed schedules. This limited flexibility for advertisers. Now, programmatic technology allows real-time ad placements based on audience demographics, location data, weather, and traffic. Brands can use automated bidding to optimize ad delivery. This means their messages reach the right audience at the right time. The shift to programmatic DOOH has boosted efficiency and engagement rates for advertisers. It also improves return on investment (ROI). Plus, artificial intelligence (AI) and machine learning enhance personalization. They help brands customize their messages. As businesses prioritize data-driven strategies, programmatic DOOH is poised to lead digital outdoor advertising.

Who are the key players operating in the industry?

The report covers the major market players including:

• APG|SGA
• Clear Channel Outdoor Holdings Inc.
• Global Media
• JCDecaux
• Lamar Advertising Company
• oOh!media Limited
• Outfront Media Inc.
• Stroer

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