In Australia, selling property privately—without using a real estate agent—is becoming increasingly popular. Whether it's to save money on commissions or take greater control over the process, many homeowners are exploring private house sales as a viable alternative to traditional real estate transactions. But how does it work, and is it right for you?

In this article, we’ll cover everything you need to know about private house sales in Australia, including the benefits, challenges, legal requirements, and practical tips for making it a success.

What Is a Private House Sale?

A private house sale is when a homeowner sells their property without hiring a real estate agent. This means the seller is responsible for setting the price, marketing the property, managing enquiries, organising inspections, negotiating with buyers, and completing the legal paperwork.

It can be done with the help of online platforms, DIY listing services, or with guidance from legal and property professionals like conveyancers or property consultants.

Why Sell a House Privately?

There are several reasons why Australians are choosing to sell their homes without an agent:

1. Save on Commission

The most obvious benefit is avoiding agent commissions, which typically range from 1.5% to 3% of the sale price, depending on the location and the value of the home. On a $700,000 property, this could mean savings of up to $21,000.

2. More Control

When you sell privately, you manage the entire sales process—from setting the price to negotiating with buyers. This can be empowering for sellers who want more involvement and control over the outcome.

3. Direct Communication with Buyers

Speaking directly with potential buyers can help build trust, speed up negotiations, and give you insight into what they're really looking for.

4. Flexible Marketing

You can tailor your marketing approach to suit your budget and style. Whether it’s using online platforms, social media, or signage, you decide how your property is presented.

How to Sell Your House Privately in Australia

Selling your property privately involves a few key steps. Here’s a simplified breakdown:

Step 1: Research the Market

Understand the current market conditions in your area. Look at recent sales data for similar homes, check local trends, and decide on a realistic price.

Step 2: Prepare Your Home

First impressions matter. Declutter, clean, and consider minor improvements like painting or gardening to enhance your home’s appeal.

Step 3: Get a Professional Valuation (Optional but Recommended)

While not essential, getting a property valuation from a licensed valuer can give you confidence when setting your asking price.

Step 4: Create a Marketing Plan

You'll need:

• High-quality photos and possibly a video tour

• A compelling property description

• A for-sale sign (optional but useful)

• Listings on major real estate websites like realestate.com.au and domain.com.au, usually via a private listing service

Step 5: List Your Property Online

You can’t list directly on realestate.com.au as a private individual, but platforms like Rentline, Homeport, or other For Sale By Owner (FSBO) services can list it on your behalf.

Step 6: Host Inspections

Be available to answer questions and showcase the home’s best features during open homes or private viewings.

Step 7: Negotiate with Buyers

Once you receive offers, be prepared to negotiate. Make sure you’re clear on your minimum acceptable price and preferred settlement terms.

Step 8: Hire a Conveyancer or Solicitor

Engage a licensed conveyancer or solicitor to handle the legal paperwork, including the contract of sale and disclosure documents.

Step 9: Finalise the Sale

Once both parties sign the contract and exchange deposits, your property will move toward settlement.

Legal Requirements

Selling a property in Australia involves several legal requirements that vary slightly by state or territory. Common elements include:

• Contract of Sale: Must include details of the property, terms of the sale, and any inclusions or exclusions.

• Vendor Disclosure: Sellers are legally required to disclose known issues with the property, such as zoning restrictions, easements, or pest issues.

• Cooling-Off Period: Most states offer buyers a short cooling-off period after the contract is signed, during which they can withdraw from the sale (with some conditions).

It’s crucial to consult a conveyancer or solicitor to ensure you're complying with local laws.

Pros and Cons of Selling Privately

Pros:

• Cost savings on agent commission

• Control over the process

• Flexibility with marketing and open homes

• Direct negotiation with buyers

Cons:

• Time-consuming—you’ll need to manage everything yourself

• No professional negotiation skills—agents are trained negotiators

• Risk of underpricing or overpricing

• Limited exposure if your marketing isn’t strong

Tips for a Successful Private Sale

1. Be Realistic with Pricing
   Overpricing can scare buyers off. Underpricing leaves money on the table. Use data and valuations to guide your price.

2. Invest in Photography
   Professional photos are a must—they attract more interest and help your property stand out online.

3. Use a Reputable Listing Platform
   Choose a private sale service that gives you access to major real estate websites. Visibility is key.

4. Be Responsive
   Answer enquiries quickly and be flexible with inspection times. Delays can cost you a buyer.

5. Know When to Call in Help
   If you’re struggling to generate interest, consider a property consultant or even switching to a traditional sale later on.

The Rise of DIY Property Sales in Australia

Over the past decade, Australia has seen a rise in For Sale By Owner services and platforms that empower everyday sellers. More homeowners are becoming confident in handling the process themselves, especially with so many online tools and resources available.

In 2024, an increasing number of sellers turned to platforms like Rentline, Realty Star, and Homeport, where private sales are made easy with professional marketing packages, listing access to major portals, and step-by-step guidance.

This shift reflects a broader trend toward transparency, cost-saving, and technology-driven solutions in the property industry.

Is Selling Privately Right for You?

Private house sales aren’t for everyone. If you’re confident in your communication and negotiation skills, have the time to manage the process, and want to save on commission, it can be a smart move.

However, if you’re dealing with a complex property, a difficult market, or just want the peace of mind that comes with expert support, using an agent may still be the better option.

Final Thoughts

Private house sales in Australia offer an exciting alternative for homeowners looking to save money and take control of their property journey. With the right preparation, tools, and legal advice, it’s entirely possible to sell successfully without an agent.

Whether you’re in Sydney, Melbourne, Brisbane, or a regional town, the power to sell privately is at your fingertips. Just make sure you do your homework, stay organised, and don’t hesitate to ask for help when you need it.