Australia Video Streaming Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 8.40% (2024-2032)

The Australia video streaming sector is changing rapidly, keeping pace with fluctuating consumer preferences, new technologies, and diverse content cravings. According to the latest report by IMARC Group, the market size reached USD 1.26 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 2.84 Billion by 2032, exhibiting a growth rate (CAGR) of 8.40% during 2024-2032.

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Australia Video Streaming Industry Trends and Drivers:

The Australia video streaming sector is changing rapidly, keeping pace with fluctuating consumer preferences, new technologies, and diverse content cravings. The rise of high-speed internet and omnipresent smart gadgetry has put streaming platforms at the forefront of entertainment. Subscription video-on-demand (SVOD) services are primarily represented by Netflix and Disney+, and Prime Video, available in Australia alongside local players Stan and Binge, continue to dominate the industry, offering an extensive library of movies and TV shows, alongside exclusives. However, ad-supported video-on-demand (AVOD) platforms and free ad-supported streaming TV (FAST) services are flourishing, thereby reshaping competition among platforms to provide poor-to-middle-class viewers with alternative options. Client demand for more local content translates to heavy investments in regional productions and licenses for respective content. Live sports streaming has now become the latest battleground where heavyweights in broadcasting and streaming bid for exclusive rights to broadcast sports and command subscriber loyalty.

As competition flares, streaming providers are exploring new ways of keeping users engaged and earning revenue. Artificial intelligence and machine learning are at the heart of content recommendation engines that provide viewers with personalized recommendations based on their preferences and viewing behavior. Bundling service offers with telecom providers, as well as a variety of flexible subscription models, such as tiering pricing and hybrid plans blending SVOD and AVOD, are becoming the key influencers in the industry today. So is the phenomenon of short-form content, propelled by social media platforms, which is having ripple effects on older streaming services, which are now venturing into new formats and interactive features. The recent regulatory environment and content classification regulations in Australia are steering the operations of streaming services vis-à-vis local content quotas and consumer protection guidelines. The demand for high-quality on-demand content in Australia is expected to continue to evolve in the video streaming market, opening opportunities for global and local players to thrive in a competitive and ever-changing environment.

IMARCs report provides a deep dive into the Australia video streaming market analysis, outlining the current trends, underlying market demand, and growth trajectories.

Australia Video Streaming Industry Segmentation:

The report has segmented the market into the following categories:

Component Insights:

• Solution 
• IPTV
• Over-the-top
• Pay TV
• Services 
• Consulting
• Managed Services
• Training and Support

Streaming Type Insights:

• Live/Linear Video Streaming
• Non-Linear Video Streaming

Revenue Model Insights:

• Subscription
• Transactional
• Advertisement
• Hybrid

End User Insights:

• Personal
• Commercial

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

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City/Town: Warwick

State/Province/Region: Queensland

Country: Australia

Zip/Postal Code: 4370

Email: [email protected]

Phone Number: +1-631-791-1145