Neuromarketing Technology Market Forecast 2020 by Current & Upcoming Trends | COVID-19 Effects

Neuromarketing Technology Market Research Report: information by Technology (FMRI, EEG, Eye tracking, PET, and MEG)

Market Scenario

Market Research Future (MRFR) studied the neuromarketing technology market and the impact of COVID-19 on the market. As per MRFR analysis, the neuromarketing technology market can rise at 12% CAGR across 2020-2027. On the conclusion of the assessment period, the neuromarketing technology market can value above USD 100 Mn, reveals MRFR. The rise in preference for incorporating neuroscience in daily marketing activities to identify and study the perception and behavior of consumers can prompt the expansion of the worldwide neuromarketing technology market. 

Neuromarketing technology is based on cognitive solution for affective response and marketing inducements. The growing awareness about the benefits of neuromarketing technology can prompt the expansion of the market in the near future. The major advantage of accumulation of information regarding response of target customers about new product of neuromarketing technology respond if a new product penetrates the market. Neuroscience is beneficial in interpreting and studying the consumer perceptions and has played a vital role in enhancing behavioral predictions of consumers. Neuromarketing technology aids marketing companies and research firms to avail customize services, which can build brand base and loyalty. This can boost the expansion of the world neuromarketing technology market across the review period.

On the contrary, the high installation expense, mobility concerns, and presence of robust biometric policies by reputed regulatory bodies can hinder the rise of the neuromarketing technology market over the study period.

Click Here to Get Sample Premium Report @ 

Market Segmentation

The neuromarketing technology market segment study is based on end user, technology, and solutions. The technology based, the neuromarketing technology market segments are electroencephalography (EEG), Positron emission tomography (PET), Eye tracking, functional magnetic resonance imaging (fMRI), and magneto encephalography (MEG). The increased utility of fMRI technology across major verticals can boost the rise of the neuromarketing technology market. The solutions based, neuromarketing segments are people engagement, product development, and customer experience. The rise of the customer experience segment, followed by people engagement, can prompt the expansion of the world market of neuromarketing technology. The neuromarketing technology market segments based on end-users are food beverage, healthcare, consumer electronics, and retail. The retail sector can highly benefit from neuromarketing. 

Regional Analysis

In North America, the neuromarketing technology market can rise to its potential across the assessment period. The US, followed by the rest of North America is reputed for its robust technical base. This can support the expansion of the regional neuromarketing in North America across the assessment period. In Europe, the rise in the investment made for working on neuromarketing innovations can favor Europe neuromarketing technology market across the assessment period. The presence reputed developers of neuromarketing solution developers and the rise in the rate of dispatch for such effective solutions to enhance marketing dynamics are some major factors that can promote the expansion of EU neuro marketing technology market in the forecast period. Asia Pacific and Europe are expected to register significant growth rate for the neuromarketing technology market. The U.K can head Europe neuromarketing technology market. The rise in economic development in APAC can prompt the market rise through the review period.

Browse Full Report Details @

Key Players

MRFR listed some potential neuromarketing technology developers based on their origin, line of products and innovations, and financial status. These major key players are Behavior and Brain Lab (Italy), Synetiq Ltd.  (Budapest), Merchant Mechanics (U.S.), The Neilsen Company LLC, (U.S.), Css/Data intelligence (U.S.), SR Research (Canada), Neurospire Inc.  (U.S.), Nviso (Switzerland), Sr Labs (Italy), Neural Sense (South Africa), Olson Zaltman Associates (U.S.), Sensomotoric Instruments GMBH (Germany), Cadwell Industries Inc. (U.S.), and Compumedics Limited (Australia).

**Top Trending Reports**

About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.


Market Research Future (Part of Wantstats Research and Media Private Limited)

99 Hudson Street, 5Th Floor

New York, NY 10013

United States of America

+1 628 258 0071 (US)

+44 2035 002 764 (UK)



Hemant Kolhe

131 Blog posts