To improve the conversion rates of your store, you can guide customers to specific pages after they log in, log out, or sign up with the shopify redirect to external url. This app allows you to select a custom page, product, or link that users will be directed to after these actions, rather than the default "My Account" page. You can create multiple rules for different user groups to ensure they are directed to the most relevant and targeted page.

The app also allows for rules-based management, enabling you to apply rules to specific product collection pages. You can redirect customers to various pages such as the home page, product collection page, or the last visited page. Additionally, you can redirect customers based on tags, whether they are a wholesaler or a vendor, and other criteria. Setting up rules is easy from the app's backend, and you can prioritize your redirect rules to ensure the most important pages are highlighted. By guiding your customers to the right pages, you can increase your store's conversion rates.