What is SEO and how does it work?

SEO or Search Engine Optimization, “Is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.” (Search Engine Land)

If your website is SEO optimized, which means you’re using relevant keywords throughout your web pages, your renaming all the images and videos with your keywords before loading them up into your website, your adding your keywords in your blogs, Search Engines would be able to collect information from your website or web pages and index them. Index is like a library that contains all the information any person would search for on the internet. 

Let’s say you’re a Digital Marketing Agency. You wrote a blog about: “How to use Digital Marketing in your business,” and you then research for some relevant keywords that your potential customers would use in looking for your exact services. If you’re using keywords correctly in your blog (that means not keyword stuffing), Search Engines would crawl into your site and index them to the relevant search category, so when someone research for that keyword on the Internet, your content has the potential to show up in the first page of the Search Engine Results Page (SERP). 

This is why keywords are very IMPORTANT for SEO.

How to identify the best keywords for SEO?

View more about Keywords and reasons why are they important

Source: GreenFrog Media