1. Small and Medium Businesses
There was a time when BI software was expensive and was used only by large enterprises. But Cloud Business Intelligence (BI) software solutions today are very much affordable for small and medium businesses (SMBs). SMBs increasingly take advantage of this fact and use BI solutions on the cloud
2. Large Businesses
As the saying goes, "data is the new oil." Large enterprises use Business Intelligence (BI) analytics software to continuously mine and analyze data from across the applications and databases they use.
1. Sales
How is the sales pipeline looking for the next few months? Who are my top and bottom-performing sales reps? Which regions and products should I concentrate on to maximize profits? Sales managers can answer these questions with sales analytics using BI software solutions.
2. Marketing
Marketing professionals run many marketing campaigns across many channels. How effective each of these campaigns is, how marketing metrics like page views to visitors to sign-ups are doing, and the top five performing regions, products, and services—these are all questions that marketers want answers to. Find answers to these questions with marketing analytics
3. Finance
Looking beyond the balance sheet, cash flow, and profit and loss statements, smart finance professionals right to the CFO level, now ask deep questions about their financial data. Financial analytics provides insightful answers to those questions.
4. Human Resources Recruitment
HR managers need to be on top of the number of people being recruited, those leaving the organization, effective workforce utilization, productivity trends, and more. Recruitment agencies need to monitor metrics like the average time for filling job positions, selection ratio, cost incurred per hire, offer acceptance rate, and which sourcing funnels are effective.
5. Project management
Project managers need to track and monitor tasks, timesheets, and billing information to measure whether the ROI is effective or not. With project management analytics, it is straightforward to track all these metrics and ensure that the project is on the right track.
6. Operations
Operational—or admin—expenses form an important part of any organization's balance sheet. CFOs need to always keep a tab on admin expenses, as any leakage here will harm the company's performance.