A custom mobile app design that stands out from the competition can help your business grow and get more exposure. It can also increase customer loyalty and build brand credibility.

To get inspired, try sites like Dribbble or Behance. These sites have large digital portfolios of designers’ best work.

Colors

Colors are important in custom mobile app design because they can evoke your brand, provide visual continuity, communicate status and feedback, and help people understand information. They also make your app feel more at home on the device and express its personality.

While most apps use system-defined colors, you can choose your own palettes to reflect the unique personality of your product. This helps users get a sense of your brand and makes your app stand out from the competition.

Using bright colors is a trend that became popular with iOS 7. It helps users focus on the CTA button or other key content and can help users easily find them in a sea of other content.

White space

White space is an important part of custom mobile app design. It balances graphics and text and makes content easier to read.

Today’s internet users are busy and view pages in a matter of seconds, so you need to make sure your content is easy to find. Too much content without enough space can be confusing and frustrating for your users, so white space helps them focus on the most important elements of a page.

To create an effective white space design, streamline your page into less than 15 points (any more should ideally go on another page). Then fix the order of priority for those 15 points. For instance, point number one could be the logo, number two the navigation bar, and so on.

Concise text

One of the most important aspects of custom mobile app design is communication. It is important to convey your message in a clear and concise manner to your intended audience, no matter how small the target pool may be. The best way to accomplish this task is to use a combination of visual and text cues. The most important element in this context is the right font size and type. The font used should be legible and easy on the eyes, especially when it is viewed on a small screen. It is also important to choose a font style that complements the rest of your app design. It is also smart to pick a font color that matches the app's background colors. The font should also be consistent and on the same page on each device in question.

Familiar screens

One of the most important aspects of custom mobile app design is ensuring that users are comfortable with the screens they see. Familiar screens can be a great way to boost engagement and drive user retention.

If users are familiar with the home screen, they should be able to get to the content they need quickly. This is why it’s important to make the home screen visually appealing and clear.

Another common feature is a search field, which allows users to quickly find what they’re looking for. It also helps users navigate through the application.

Splash screens are a good way to welcome new users to your app. They typically consist of a logo or brand slogan and should be less than 5 seconds long, which helps speed up loading times.

Short forms

Short forms are an essential part of custom mobile app design. They should ask for a minimum amount of information and be easy to use. This will ensure that users have a positive experience, and you’ll increase user retention. Also, keep the forms consistent across your mobile app. You don’t want to confuse your users with a variety of different fields or input masks. This is a common issue in custom mobile app design, and it can lead to users becoming frustrated and leaving the app. This could be a sign of bad UI/UX, and it’s something that can easily be fixed.