Market overview

The highlights suggest that the global Alternative Sweetener market is growing at a CAGR of 4.8% during the forecast period. The market is expected to grow due to the increasing number of patients suffering from lifestyle diseases such as diabetes, obesity, and cardiovascular diseases. Also, the inclination towards living a healthy lifestyle, followed by the rise in demand for low-calorie food products, are other critical factors driving the growth of the global alternative sweetener market throughout the forecast period. The growth of the beverage market in both developed and developing countries are also promoting the demand for alternative sweeteners.

People have become increasingly conscious of the seriousness of any sickness if their sugar levels are not controlled since the COVID-19 epidemic outbreak. Due to the subsequent drive, the common public has now been influenced to live a low-calorie, well-balanced lifestyle. Consumers are increasingly looking at the promises on product labels, and the lack of sugars still influences their purchasing decisions. The industry is likely to be well-positioned because of such choice parameters. Variants of alternative sweeteners are being produced from different natural and artificial sources, and they are widely used in various applications, such as dairy products, bakery foods, and pharmaceuticals. Individuals suffering from diabetes and obesity prefer low-calorie sweeteners, as they have a much lesser sweetness quotient than sugar. The rise in demand for healthy and low-calorie food beverages is expected to boost the projected growth of the global alternative sweeteners market.

Market segmentation

The global Alternative Sweeteners Market Outlook has been segmented by product type, including high fructose syrup, high-intensity sweeteners, and low-intensity sweeteners. Based on the source, the market includes natural and synthetic sweetners.

The Alternative Sweeteners Market Insights are segmented into food and beverages, pharmaceuticals, and others based on application. The food and beverage sector is divided into the bakery, confectionery, beverage, dairy, etc.

Regional analysis

The demand for natural sweeteners in North America is mainly due to healthy food trends. The beverages industry dominates, followed by the bakery, confectionery, and dairy industries. According to the information from the US Census Bureau, the preferred brands of alternative sweeteners are Splenda, Sweet’N Low, Stevia in the Raw, and Equal.

Many active players drive the global market for sugar substitutes. There are numerous prominent players in the industry that are as follows:

• Cargill Inc.
• DuPont de Nemours, Inc.
• Ingredion Inc.
• Heartland Food Products Group

Industry news

According to the International Diabetes Federation, people with diabetes worldwide 2019 were 463 million. The number is expected to reach 700 million by the end of 2045. An increase in obesity levels and concern regarding the risk of developing cardiovascular disease and diabetes encourage consumers to make more healthy choices. Consumers suffering from diabetes and obesity go for low-calorie sweeteners as these products have fewer or no calories and therefore help control weight and maintain blood sugar levels. The development of low sugar food for diabetic and diet-conscious consumers followed by the high demand for diet beverages has been projected to drive the market.