The global digestive health products market is proliferating rapidly mainly due to the increasing recognition and popularity that these products have been continuously garnering. Digestive health and wellness are the latest trends, today. Consumers are increasingly demanding gut-friendly products that are plant-based, deliver functionality, and more importantly, taste great.

Moreover, millennial consumers are driving the demand for digestive-oriented products, primarily. Also, product developers continue to incorporate functional attributes to address consumer needs related to gastrointestinal (GI) health. All these factors are commutatively escalating the market on the global platform, allowing it to soar high.

Acknowledging the enormous rise, the market witnesses currently, Market Research Future (MRFR), in its recently published study report asserts that the size of the global digestive health products market is expected increase further over its previous growth records by 2022, registering a phenomenal CAGR throughout the forecast period (2016 to 2022).

Various scientific researches have proven that prebiotic ingredient can enhance the body’s natural supply of probiotics, further, acting as a fertilizer that boosts the support mechanism of probiotics. Hence, people are focusing on fermented food products as the core ingredient that can provide numerous benefits. This trend, as a result, is driving the growth of the market.

Another prominent trend that is supporting the growth of the digestive health products market is the shift in consumers thinking that focuses on the health of the microbiome as the root of wellness. They carefully choose the food product that can help the body to absorb nutrients most efficiently.

Additional factors that are supporting the growth of the market are the growing prevalence of digestive disorders including mal-absorption, decreased food intake, and bacterial overgrowth among others. Moreover, raising awareness towards health and the shift of food preferences choice of healthy lifestyle amongst the ever-increasing population are some of the major driving forces that are pushing up the growth of the market.

Global Digestive Health Products Market – Segmentations

For ease of understanding, the Digestive Health Products Market Insights are segmented into five key dynamics: -

By Product-Type : Prebiotics, Probiotics, Multi-Vitamins, Digestive Nutritional Supplements, and Lactase Nutritional Supplements among others.

By Delivery Format: Tablets, Capsules, Chewable, Caplets, Drops, Sticks, Soft Gels, Liquids, Gels, and Suppositories among others.

By Specialty Diet : Vegetarian, Natural, Gluten-Free, High-Fibre, and Dairy-Free among others.

By Application: Functional Beverages, Functional Foods, Breakfast Cereals, Pharmaceuticals, and Supplements among others.

By Regions: North America, Asia Pacific, Europe, and the Rest-of-the-World.

Global Digestive Health Products Market – Geographical Analysis

North America digestive health products market accounts for the leading market globally due to the increasing demand for digestive supplements for healthy gut processing. The market is expected to create a large revenue pocket by 2023, registering a healthy CAGR. Consumers in the North American region take their overall health seriously, physical body, mind as well as emotional wellbeing.  As a result, lifestyle-based products are positioning high in every life, irrespective of age and gender. 

The European region accounts for the second-largest position in the global digestive health products market. The presence of health-conscious populace and the resurging economy in the region are two of the primary factors driving the market growth. Moreover, easy accessibility to the mainstream digestive health supplements though every consumer store acts as a major tailwind that encourages the consumption as well as demand for digestive health products in this region.

The Digestive Health Products Market Outlook in the Asia Pacific region has emerged as a profitable market, globally. Factors such as the increasing demand for digestive supplements in rapidly developing countries such as China and India and are driving the growth of the regional market.

Global Digestive Health Products Market – Competitive Analysis

Fiercely competitive, the Digestive Health Products Market Insights appears to be fragmented with the several large and small-scale players forming a competitive edge. Common strategic initiatives adopted by the key players include collaboration, partnership, acquisition, expansion, and product/ technology launch.  These strategies help them to maintain their positions and to gain an edge over their competitions in this market.

Product innovation, added health benefits, pricing, product differentiation, and category extension are the parameters based on which these key players compete. Manufacturers and distributors operating in the market are prohibited from marketing products that are misbranded or adulterated. 

Key Players:

Major players leading the global digestive health products market include Danone S.A. (France), Nestle S.A. (Switzerland), Danisco A/S (Denmark), Arla Foods Inc. (Denmark), BioGaia AB (Sweden), Yakult Honsha Co. Ltd. (Japan), Chr. Hansen holding (Denmark), Cargill Incorporated (U.S.), Lallemand (Canada), and Abbott Laboratories (U.S.) among others.

Industry/Innovation/Related News

March 27, 2019 --- Choopoons (the US), a leading global leader in plant powered wellness that can enrich digestive and gut health launched its new plant-powered line of gut-friendly drinks, yogurts, and dressing - Simply Free. On a mission to prove that plant-based drinks, yogurts, and dressings can combine functionality and great taste, the company has proven to be the best at it.

Choopoons products offer up to 50 % of daily fiber intake, with a compelling combination of fiber, omega 3’s, probiotics, prebiotics, and antioxidants, which work much more effectively together.

February 28, 2019 --- Country Life LLC (the US), a leader in the natural health industry

together with its brands Country Life Vitamins, Biochem, and Iron-tek launched a new line of digestive health products - Gut Connection.

These products are made using fermented whole food yeast, Saccharomyces cerevisiae and contain 630 mg of EpiCor, a whole food fermentate prebiotic. The line consists of eight SKU’s including Digestive Balance, Sleep Balance, Immune Balance, Mood Balance, Stress Balance, Cognitive Balance, Weight Balance, and Energy Balance.