Proactive Services Industry Overview
The global proactive services market size was valued at USD 3.58 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 20.3% from 2022 to 2030.
The growing trend of understanding customer expectations and buying patterns, adoption of smartphones and tablets, and high usage of the internet, e-commerce websites, and shopping applications are a few factors contributing to the growth of this market. Although the COVID-19 pandemic has overturned the way organizations have embraced their work, allowing employees to manage significant disturbances in worldwide supply chains. The pandemic caused stronger digitalization initiatives across the globe, it led organizations to acknowledge the disruption and adapt to proactive services to ensure business intelligence and process enhancement.
COVID-19 has raised worries among consumers like uneasiness about visiting the stores, purchasing products virtually, and trust issues with digital shopping. All such issues can expand the volume of inbound calls and strain the organization’s staff leading to more expenses; thus, it is vital to adopt proactive practices across the organization. For instance, due to the COVID-19 pandemic, Nike was compelled to close more than 5,000 of its 7,000 stores across China majorly impacting the offline business. However, the online business did exceptionally well, Nike decided to engage its employees with customers digitally. Nike decided to proactively reach out to customers and offer various services such as sending automated emails to customers after they place an order with detail of tracking information and shipping time. These initiatives helped Nike attain 35% growth in its online sale.
Gather more insights about the market drivers, restraints and growth of the Global Proactive Services Market
There is a rise in the number of people opting for online shopping, permitting retailers and other business organizations to seize the valuable opportunity of adopting more sustainable practices by integrating the existing workflow with their digital presence. High usage of cell phones, tablets, and other electronic devices to access the bank accounts for transactions is anticipated to increase and thus drive the growth of the proactive services market. Customers expect support and guidance, hence acquiring new customers is not the only priority for organizations but retaining existing customers and ensuring they have all that they need is also important.
The proactive services allow marketers to identify the pain points of customers, not only understanding their current needs but also supporting their latent needs. The expanding interest and adoption rate of Machine Learning (ML), Artificial Intelligence (AI), and the Internet of Things (IoT) across various industries supports data-rich solutions and are expected to fuel market growth. With the help of such technology, organizations may well predict the future patterns of their customers and offer them services even before they realize their needs. Moreover, the expanding utilization of bots is affecting the market as it would help examine the success rate of ads or content posted across various platforms.
To avoid challenges like cost management and implementation while executing changes in the organization, it is important to improve performance across the entire IT infrastructure which means implementation of proactive services across all levels of the organization. While firms adopt new technologies, cost management is one of the most significant problems for the end-users of proactive services. To defeat these difficulties, organizations should concentrate on acquiring self-analytic devices, proactive and preventive support systems, omnichannel presence, and other upgrade management tools. Additionally, organizations should acquire a strong IT security framework to prevent the loss of any data as it could affect the organization’s brand reputation.
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Proactive Services Industry Segmentation
Grand View Research has segmented the global proactive services market based on service, technology, enterprise, application, end-use, and region:
Proactive Services Outlook (Revenue, USD Million, 2017 - 2030)
- Design Consulting
- Managed Services
- Technical Support
Proactive Services Technology Outlook (Revenue, USD Million, 2017 - 2030)
- Analytics
- Artificial Intelligence
- Others
Proactive Services Enterprise Outlook (Revenue, USD Million, 2017 - 2030)
- Large Enterprise
- Small Medium Enterprise
Proactive Services Application Outlook (Revenue, USD Million, 2017 - 2030)
- Cloud Management
- Customer Experience Management
- Data Center Management
- End-point Management
- Network Management
- Others
Proactive Services End-use Outlook (Revenue, USD Million, 2017 - 2030)
- BFSI
- Government
- Healthcare
- Manufacturing
- Media Communications
- Retail
- Others
Proactive Services Regional Outlook (Revenue, USD Million, 2017 - 2030)
- North America
- Europe
- Asia Pacific
- Latin America
- MEA (Middle East Africa)
Key Companies profiled:
Some prominent players in the global Proactive Services Industry include
- Microsoft Corporation
- Symantec Corporation
- Fortinet, Inc.
- Juniper Network, Inc.
- Avaya Inc.
- DXC Technology Company
- Hewlett Packard Enterprise Company
- Huawei Technologies Co., Ltd
- International Business Machines Corporation
- Cisco Systems, Inc.
- LivePerson, Inc.
- NICE
- Genesys
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About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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