IMARC Group, a leading market research company, has recently releases report titled “Bathrobe Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” The study provides a detailed analysis of the industry, including the global bathrobe market share, size, trends, and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the bathrobe market?
The global bathrobe market size reached US$ 3.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.05 Billion by 2032, exhibiting a growth rate (CAGR) of 5.30% during 2024-2032.
Factors Affecting the Growth of the Bathrobe Industry:
- The rising focus on comfort:
Comfort plays a pivotal role in the bathrobe market. Bathrobes are primarily worn after bathing or showering, providing individuals with warmth and comfort. The soft and plush materials used in bathrobe manufacturing, such as cotton, terry cloth, or microfiber, contribute significantly to the overall comfort experience. Consumers often seek bathrobes that offer a luxurious feel against their skin, providing a sense of relaxation and coziness. Moreover, the comfort factor extends beyond the physical sensations to encompass psychological comfort, as bathrobes serve as a symbol of relaxation and leisure time at home.
- The growing demand for convenience:
Convenience is another crucial factor driving the bathrobe market. Bathrobes offer a practical solution for individuals to cover up quickly after bathing without the need for additional clothing. This convenience factor is particularly essential in modern lifestyles characterized by busy schedules and multitasking. Additionally, the versatility of bathrobes allows them to be worn not only after bathing but also during other daily activities, such as lounging at home, engaging in household chores, or even answering the door for unexpected visitors. The convenience of a bathrobe eliminates the hassle of changing in and out of multiple outfits, making it a preferred choice for many consumers seeking efficiency and ease in their daily routines.
- Emerging fashion trends:
Fashion trends significantly impact the bathrobe market. While comfort and convenience remain fundamental, consumers also prioritize style and aesthetic appeal when choosing a bathrobe. Fashion-forward designs, colors, patterns, and embellishments cater to diverse consumer preferences and reflect current trends in the fashion industry. Whether it's a classic terry cloth robe, a trendy kimono-style robe, or a luxurious silk robe adorned with intricate embroidery, consumers often seek bathrobes that not only feel good but also look stylish. Moreover, the rise of social media and influencer culture has further propelled the importance of fashion in the bathrobe market, as consumers are increasingly influenced by online trends and aesthetics.
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Bathrobe Market Report Segmentation:
Breakup By Material:
- Cotton
- Linen
- Cotton Linen Blend
- Silk
- Others
Cotton represents the largest market segment due to the softness, absorbency, and comfort it offers.
Breakup By Distribution Channel:
- Hypermarket and Supermarket
- Specialty Stores
- Online Retail
- Others
Hypermarkets and supermarkets dominate the market due to their wide reach and convenience for consumers seeking bathrobes alongside other household items.
Breakup By End User:
- Hotels
- Households
- Others
Hotels constitute the largest end-user market segment as they frequently provide bathrobes as part of their guest amenities.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America leads the market with its high consumer demand, favorable economic conditions, and a culture that values comfort and luxury.
Global Bathrobe Market Trends:
The increasing emphasis on self-care and wellness, as consumers seek to create spa-like experiences at home is contributing to the market growth. In line with this, the escalating awareness of mental health benefits associated with relaxation and pampering spurring the demand for high-quality bathrobes is aiding in market expansion. Moreover, the growing trend of "athleisure" wear is strengthening the market growth, as consumers increasingly prioritize comfort and versatility in their clothing choices. Furthermore, the rising disposable incomes and urbanization leading to an increased propensity to invest in luxurious home essentials like bathrobes are propelling the market forward.
Who are the key players operating in the industry?
The report covers the major market players including:
- Abyss Habidecor
- Alexander Del Rossa
- Boca Terry
- Bown of London
- Bursali Towels (U.K.) Ltd.
- Fishers Finery
- Frette
- Gianni Versace S.r.l. (Capri Holdings Limited)
- JiangSu Canasin Weaving Co. Ltd.
- Monarch Towel Company
- Sandex Corp.
- Sara Textiles Limited
- The Bathrobe Company
- Tommy Hilfiger Licensing B.V. (PVH Corp.)
- TowelSelections
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