Wipes are crafted from non-woven materials or even plastics, tailored for targeted cleaning purposes. Market demand is on the rise, driven by the escalating need for cleanliness among consumers. Designed primarily for hygiene maintenance, they find widespread application in personal care, beauty, infant care, kitchen sanitation, toilet hygiene, and various industrial sectors. Heightened awareness regarding cleanliness among the populace fuels market expansion, with the preference for chemical-free products emerging as a key driver.
Additionally, the demand for using organic products is increasing, creating several growth opportunities for the market. The majority of the manufacturers and suppliers could not provide retail due to transportation restrictions. However, the demand for the wet wipes market is high for hygiene purposes, but the market faces many issues as people stay home due to distance rules. People's concern for personal hygiene and health consciousness will propel the market in the forecast period. The manufacturers' making of eco-friendly approaches for environmental and health concerns of the Wet Tissue and Wipes Market will gain popularity at the global level. The use of this in emerging countries will create several opportunities. The availability of counterfeit products acts as a major restrain for the market.
Wet Tissue and Wipes Market will grow at a CAGR of 5.3% and reach a market value of USD 23,058.6 million.
Competitive Landscape Analysis
Johnson & Johnson Services, Inc. (US)
Procter & Gamble (US)
Dr. Fischer Ltd. (Germany)
Henkel Ag & Co. KGaA (Germany)
Unilever (UK)
Kimberly Clark Corporation (US)
3M (US)
Edgewell Personal Care (US)
Pigeon Corporation (Japan)
Essity Aktiebolag (Publ) (Sweden)
Nice-Pak Products, Inc. (US)
Vinda International Holdings Limited (China)
Beiersdorf AG (Germany)
Unicharm Corporation (Japan)
S.C. Johnson & Son, Inc. (US)
Diamond Wipes International Inc. (US)
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Segment Table:
By Technology
- Spunlace
- Airlaid
- Wetland
- Others
By End-Use
- Personal Care
- Home Care
- Industrial
Regional analysis
The Wet Tissue and Wipes Market share are segmented into North America, Europe, Asia Pacific, South America, Middle East & Africa, and others. As per the research report, North America will acquire the highest share in the forecast year. This region accounted for having a 31.3% share in the global market in the preview period. The US and Canada are noted to be the major contributors to the North American market. It is expected that this region will report a CAGR of 5.0% in the forecast period. Due to substantial innovation in wet tissue and wipes manufacturing, the market is experiencing rapid growth in this region. Additionally, most of its major manufacturers are concentrating on mergers and acquisitions, which can accelerate the growth of the market in North America. Europe acquires the second highest market value in the Wet Tissue and Wipes Market share because of the high adaptation of wet tissues and wipes for their convenient application.
Recent Development
In August 2021, Bey Bee announced about launching India's 1st toxin-free baby wipes. The wipes are prepared with purest pharmaceutical-grade purified water and enriched with Aloe Vera extracts and Vitamin E.
On April 2021, 3M announced a new technology manufacturing instant microbe removing wipes in a dry state. When you moisten the wipes, they can remove up to 99.9% of microbes.
FIVE FORCES & PESTLE ANALYSIS:
In order to better understand market conditions five forces analysis is conducted that includes the Bargaining power of buyers, Bargaining power of suppliers, Threat of new entrants, Threat of substitutes, and Threat of rivalry.
• Political (Political policy and stability as well as trade, fiscal, and taxation policies)
• Economical (Interest rates, employment or unemployment rates, raw material costs, and foreign exchange rates)
• Social (Changing family demographics, education levels, cultural trends, attitude changes, and changes in lifestyles)
• Technological (Changes in digital or mobile technology, automation, research, and development)
• Legal (Employment legislation, consumer law, health, and safety, international as well as trade regulation and restrictions)
• Environmental (Climate, recycling procedures, carbon footprint, waste disposal, and sustainability)
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