As the heartbeat of global commerce becomes increasingly digital, real-time, and sustainability-driven, supply chains are being reimagined not as cost centres, but as strategic assets. That was the resounding message at the GS1 Global General Assembly 2025, hosted for the first time in India (****ween May 19-23, 2025)—a decision that symbolically and strategically underscores the country's growing importance in the global trade and logistics ecosystem.

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