Omnichannel marketing

Omnichannel marketing, on the other hand, puts greater emphasis on getting a user to engage by offering them diverse types of branded content through connected channels. For example, the customer may get an email that announces the launch of a new product, while they receive a promo code on SMS for the same new product, and on the company app they get to see detailed advantages of using the product.

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Marketing Automation

Credence is a real-time data-driven marketing communication platform that enables enterprises to contextual information that is time-relevant to the individual. Its analytical capabilities segment the customer profiles along with real-time triggers and enable the businesses to send targeted communication across all channels.

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AI-Driven Campaigns: How Credence Redefines Personalization & Real-Time Engagement for Marketers

Personalization has always been a goal of marketing, but it used to be hard to do it for millions of customers. Credence changes this by using AI to look at what customers do, what they like, and what they have done in the past.

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Omnichannel Automation with Sinch Credence: Mastering Consistent Customer Journeys in 2025

Together, Sinch Credence is empowering companies to do this through omnichannel automation, which allows brands to create unified journeys across SMS, email, WhatsApp, voice, and more. The result is simple yet powerful: stronger engagement, deeper loyalty, and measurable business growth.

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Communication platform as a service

Using a CPaaS (Communications Platform as a Service) provider with your omnichannel approach helps bring all your data together in one place. It gives you a customer journey map which means ****ter decisions and optimization.

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