Today, an e-commerce site without an interactive shopping experience struggles to convert. Customers expect more-they want to explore, try, and visualize products before making a purchase.

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For decades, lens manufacturing has followed the same process, starting with semifinished blanks, relying on manual tweaks, taking weeks, and involving plenty of back-and-forth. But that’s changing. Thanks to newer technologies like AI and 3D tools, the way lenses are designed, produced, and visualized is becoming faster, smarter, and far more efficient.

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VARAi’s Marketing Studio offers a powerful set of tools that enables brands to transition from CAD to 3D, analyze facial geometry, run virtual try-ons, and use AI to forecast top-performing designs.

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Designing eyewear once took at least 9 months of trial and error, trapping teams in a cycle with little product or manufacturing success. Today, rapid prototyping cuts development time by half, or even down to just a month.

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Many eyewear brands still depend on outdated, manual processes, from hand-drawn sketches and 2D technical drawings to slow physical prototypes and endless revisions. Turning an idea into a finished product can take anywhere from six to nine months.

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