"Founded in Jaipur by Ayushi Jain, who brought her mother’s dream to life, our brand offers a personalised shopping experience designed to match each family's distinct style. Blending traditional embroidery and hand-painted garments with modern design, we ensure that every occasion becomes an unforgettable memory.

Rooted in legacy and driven by love, every collection tells a story—of revival, of craftsmanship, and of the women who wear it with pride. From bridal and festive couture to menswear and prêt, Armuse is a tribute to tradition reimagined for today."