BA in Advertising & Public Relations: Eligibility, Admission & Careers
Introduction
Every brand you’ve ever interacted with, the ad that made you smile, the jingle you can’t forget, the social post that went viral, the press story that changed public opinion, all of it is shaped by people who understand two powerful forces: advertising and public relations.
In a world where brands behave as personalities and audiences behave like communities, the people who build stories, influence opinions, and manage perceptions have become among the most influential professionals in the communication ecosystem.
That’s exactly why the BA in Advertising & Public Relations has emerged as one of the most exciting undergraduate pathways for creative, strategic, and culturally curious students. It brings together the science of audience behaviour and the psychology of storytelling, all within a course designed for the “trending” age.
Whether you dream of creating campaigns that spark conversations, shaping brand identities, handling PR for major organisations, or managing the narratives people see, hear, and believe, this degree offers a front-row seat to the world of ideas, media, and influence.