By employing real-time video coverage to sell online, live selling platforms have completely altered the concept of online shopping. E-commerce has become more interactive and engaging for users. With live selling platforms, brands and influencers can go live to showcase products, answer customer questions in real time, and walk customers through features, thereby building trust and increasing sales. The audience can also participate through live chats, reactions, and direct purchases, making it engross and engaging. Live selling boosts personalization and urgency, which directly leads to enhanced conversion rates and customer loyalty. Mylivecart, Facebook Live, and TikTok Shop are leading this change by turning passive scrolling into an engaging activity where users feel more informed and confident about what they are buying.
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