Air Freshener Market (2019-2027) Procter & Gamble Co., Reckitt Benckiser Inc.
Sprays/aerosols contributed a 42% share of the overall market. The sprays/aerosols segment is anticipated to lead the market throughout the forecast period, owing to higher popularity among households for the purpose of home care. The gel air fresheners segment possesses high-growth potential, attributed to their increased usage in cars. The candle segment will exhibit healthy growth, owing to its aesthetic fragrance, and is directly dependent on disposal income of consumers.