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Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google. It involves optimizing content, website structure, and technical elements to increase organic (non-paid) traffic. Effective SEO helps websites rank higher in search results, making them more accessible to users searching for relevant information, products, or services.
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Conversion Rate Optimization (CRO) is the process of increasing the percentage of users who take a desired action on a website or digital platform, such as making a purchase, filling out a form, or clicking a link. It involves analyzing user behavior, testing different elements (like design, content, and layout), and making data-driven changes to improve overall performance and maximize conversions without increasing traffic.
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