Mobile Video Advertising: Unlocking Consumer Engagement for Higher Conversions
Mobile video advertising has emerged as an effective way for app developers and publishers to monetize their platforms, particularly through mobile games. These ads are proving to be highly successful in driving engagement. In fact, a survey from the Interactive Advertising Bureau (IA reveals that mobile video ads have a click-through rate double that of other ad formats, such as banners and interstitial ads. Furthermore, with the global growth of video consumption, it’s clear that video is the content consumers are most drawn to.
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