The ever-so-rapidly evolving landscape of digital commerce not only needs efforts from a solid digital marketing agency but also requires us to always stay on top of our games by consistently monitoring the key performance indicators (KPIs). In this blog, let’s get to know the 7 must-track KPIs with respect to e-commerce SEO.

Organic Search Traffic

The number of organic users finding your website through the SERPs (Search Engine Results Pages) is estimated through organic search traffic. This enables you to understand how effective your SEO efforts are. Any digital marketing agency needs to have organic search traffic as the primary e-commerce SEO strategy.

Customer Lifetime Value

The income that each individual customer generates throughout their interaction with your business is calculated by the KPI Customer Lifetime Value. It helps us understand the financial prospects of the allotment of a brand’s marketing resources and helps in the retention of existing customers.