mFilterIt is a new-age data-driven company driven by the mission to create a safe, transparent, and secure digital ecosystem. Established in 2015, the company's foundation was laid by identifying the need for safety and transparency in the digital ecosystem. The mission is to create a transparent and secure digital ecosystem started by validating ad traffic to empower advertisers with clean data and enable them to make efficient business decisions and curb the wastage of ad spends due to ad fraud. The movement became stronger and bigger as we extended our capabilities to protect brands by monitoring ad placement beside safe and relevant content and maintaining brand integrity. In the eCommerce landscape, mFilterIt provides competitive intelligence across platforms and geographies.