Whether on TV, radio, a podcast, or a livestream, being interviewed is a part of many book marketing campaigns. Authors who are well-prepared and handle in-person and virtual interviews well give themselves and their books an advantage. Media trainers remind authors to be aware of many factors – what you say, how you look, what your body language communicates, and how you handle technical needs. Being well-prepared and flexible always helps and improves your chances of connecting with the audience. When you build a rapport with people, you can spark book sales.

One rule of thumb is to discuss your topic and book with stories. People enjoy well-told stories and relate to your experiences. When you connect with them humanly, the audience's interest increases. It's the same with answering the host's questions. You can always lead your answers back to the points you hoped to make, but begin by answering the question. Brevity is also helpful because you lose the audience's attention if you talk for too long. Allowing the interviewer to ask more questions and keep it a conversation with dialog makes it more naturally interesting for the audience.

When interviewing for TV and video, always look at the host and avoid staring directly into the camera. Think also about what your body language may be communicating. Appearing relaxed and open tells the audience you are engaged and enjoying yourself. Avoid unintended or distracting movements, and don't close your arms or appear closed off. What you say and do draws the audience in and helps them feel relaxed and engaged. If a question comes up and you don't know the answer, be candid about it. If you try to invent a reply, you could say something inaccurate.

Being prepared is always important. For example, have brief opening and closing remarks ready if asked or given time to make them. Deciding on key messages in advance is also beneficial. Even if you are not asked questions about them directly, there are ways to include them in your answers tactfully. Even if you call into a radio show or podcast, dress and sit at your desk. Small things can affect your tone and presentation. You want to take the interview seriously and not casually. The audience deserves your most attentive and professional demeanor. They will help you succeed.

Business Name:- Smith Publicity, Inc.

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