The process of driving targeted traffic to a website from a search engine's organic ranks is known as search engine optimization (SEO). Typical duties related with SEO include developing high-quality content, optimising material Search Engine Optimization around specific keywords, and building backlinks. The goal of SEO is to raise a site's position in the organic (unpaid) search results. The biggest advantage of being found for a certain keyword is that you can continuously receive "free" traffic to your website. An algorithm works in real-time to present you with what the search engine deems the "best" result when you use Google (or any other search engine) to do a search.