Fertility test Market process is used to diagnose problems relate to the fertility in men and women. Fertility tests are an important part of fertility treatment and evaluation. By this testing, both patients and healthcare professionals can possibly discover what's preventing a couple from achieving pregnancy. The fertility test includes basic gynecological exam, sexually transmitted disease testing, ultrasound testing and many others. It also includes hysterosalpinogram, laparoscopy, follicle stimulating hormone, and hysterosalpingo contrast sonogram (HCS) among others.

Market Dynamic - Fertility Test Market

The global fertility test market has been seeing tremendous growth from the past few decades. Major growth factors such as increasing population of women of reproductive age, increased introduction or launch of easy-to-use, advanced fertility testing devices with high precision, rising awareness of fertility testing among women worldwide and growing number of reproductive and gynecological issues in men and women are attributed to the growth of the market. However, high associated with the fertility testing monitors and unproven precision of urine-based ovulation monitors in PCOD/PCOS patients are major restraining factors that could hamper the market growth.

COVID-19 Impact on Fertility Test Market Report

The exclusive COVID 19 impact analysis report by Axiom MRC provides a 360 analysis of micro and macro-economic factors on the fertility test market. In addition, complete analysis of changes on fertility test market expenditure, economic and international policies on supply and demand side. The report also studies the impact of pandemic on global economies, international trade, business investments, GDP and marketing strategies of key players present in the market.

Fertility Test Market Segmental Overview

The study analyses global fertility test market based on product, mode of purchase, application, end user, and geography. 

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Fertility Test Market by Product

Various products such as ovulation prediction kits, fertility monitors, and male fertility testing products are covered in the global fertility test market report. Ovulation predictor kits segment is witnessing fastest growth. Low cost, high efficiency and easy availability of ovulation prediction kits is major factor that fuelling the segment growth. These kits are readily available in pharmacies and other settings globally without prescription. 

Fertility Test Market by Mode of Purchase

Based on mode of purchase, OTC-based products segment projected to account for the largest share in the coming years. Growing preference of patient towards remote and home monitoring, e-commerce availability, accessibility, confidentiality of test results, and ongoing initiatives taken by major market companies to develop accurate and easy-to-use fertility test products are key factors attributed to the segment growth. 

Fertility Test Market by Application

The global fertility test market finds applications in female fertility products and male fertility products. Female fertility products segment dominated the market in 2020 and is expected to maintain its dominance during the forecast period. An increasing female infertility rates, growing awareness among women regarding several fertility tests, the vast availability of various fertility test kits and options for females, and rising gynecological problems such as PCOD/PCOS in women are some of the major factors that attributed to the healthy growth of the segment.

Fertility Test Market by End-User

The end users covered in global fertility test market are home care settings, hospitals and fertility clinics and other end users. Hospitals and fertility clinics segment dominated the market in 2020. However, home care setting segment is projected to record highest CAGR during the projection period. Major factors such as rising preference of patients toward self-monitoring of healthcare situations, high adoption of ovulation and fertility monitors by e-commerce websites, and the vast availability of easy-to-handle and user-friendly devices are expected to fuel growth of the home care settings segment in the coming years. 

Fertility Test Market by Geography

Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific and Rest of the World. North America held the largest market share of global fertility test market and is likely to dominate the market over the estimated time frame. The US and Canada are expected to dominated the market in the coming years. The key factors that attributed to the market growth are increasing prevalence rate of infertility, rising awareness regarding fertility testing among women, an increasing age of first-time pregnancies in women, and massive availability of fertility monitors through e-commerce websites. 

Alternatively, Asia Pacific is expected to witness fastest growth during the forecast period. Increasing population of the country’s such as India and China and rising demand for advanced fertility test equipment’s are likely to support market growth in the APAC region.

Fertility Test Market Key Players

The major key players of market includes Advacare Pharma, Ava, Babystart (Snowden Healthcare), Biozhena, Church Dwight, Exseed Health, Fairhaven Health, Fertility Focus, Geratherm Medical, Hilin Life Products, Medical Electronic Systems, Mira Care, Pregmate, Prestige Brands Holdings, Sensiia, Swim Count (Subsidiary Of Motiltycount Aps), Swiss Precision Diagnostics, Tempdrop, Uebe Medical and Valley Electronics among others.

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