Market Scenario:

According to a report by Market Research Future on Over-the-Top Content Market Research Report- Global Forecast 2030 states that domain is expected to grow approximately by USD $551.75 billion by 2030 at a 17.9% CAGR rate between 2020 and 2030. The introduction of Over the Top (OTT) Content Market in content has allowed consumers to pay their cable company for internet access but discontinue their cable package to use faster and relatively inexpensive streaming content online. Due to the level of convenience offered and high popularity levels Over the Top (OTT) Content Market is gaining higher levels of demand in both emerging as well as mature markets. The rise in its popularity levels have prompted various major Over the Top (OTT) Content Market providers to direct their investments heavily towards international expansion. Over the Top (OTT) Content Market providers also expect to gain large shares of revenue from ad supported Over the Top (OTT) Content Market video outside USA in the coming years.

Over The Top Content Market Size refers to content delivery, applications and services over the internet that do not utilize traditional distribution methods. Services that utilize the Over the Top (OTT) Content Market method also cost relatively less than traditional methods of distribution. Since Over the Top (OTT) Content Market method of distribution uses the internet to deliver TV and film content like cable providers, they use the network infrastructure that is maintained and owned by ISPs. This has caused a certain level of disruption for the traditional cable service providers because of the migration of consumer interest towards third-party firms that offer over-the-top applications.

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Key Players:

• Apple Inc. (U.S.)
• Facebook (U.S.)
• Google Inc. (U.S.)
• Netflix Inc. (U.S.)
• Tencent Holdings Limited (China)
• Active Video Networks Inc. (U.S.)
• Brightcove Inc.

Though Over the Top (OTT) Content Market subscribers are the smallest percentage of the market today, the market trends predict a rise in their numbers within a few years. One of the most important factors that is driving their growth are the number of pricing and viewing options offered, as they are not restricted to limited program options to choose from. However continual growth can be assured if the Over the Top (OTT) Content Market providers implement agility, innovation, and an emphasis on customer satisfaction in their development plans. Other important driving factors include technology, payments, and partnerships.

Device and delivery limitations coupled with bandwidth limitation challenges leading to concerns around quality of service are some of the factors that may cause limitations for the growth of this sector. With Over the Top (OTT) Content Market market’s ability to offer content personalization to consumers on their devices will lead to staggering growth levels in the market.

Latest Industry News:

14 Nov 2017 The start-up Philo has received $25 million in funding from five cable programming groups. Following the investment Philo has launched an over-the-top skinny TV bundle that strips out expensive broadcast and sports networks.

Nov 2017 HBO has launched an over-the-top subscription streaming service in parts of Central Europe. This move will allow its viewers in Hungary, Romania, the Czech Republic, and Slovakia to stream HBO programming alongside HBO Europe’s local content and will not require users to have a pay TV subscription.

October 2017 DirecTV, the satellite TV business owned by ATT the company is preparing to release a set-top box that will deliver content entirely by way of the Internet, instead of satellite, with Google’s Android TV software serving to power the box.

8 September 2016 Quiptel Hong Kong Limited, the video streaming technology company has been acquired by Falcon Acquisitions Plc which is strategically focused on the over-the-top (“Over the Top (OTT) Content Market”) market.

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Over The Top Content Market - Competitive Analysis

With the entry of new industry players in over-the-top content market segment, a trend of solid, volume-driven growth has been observed in the market with the addition of new and advanced content types in the segment. Companies are aiming to capture solidify their share of the market segment, by competing and experimenting with various advantage points. The best long-term growth opportunities for this sector can be captured by ensuring quality content delivery and financial flexibility to invest in the optimal strategies. Effective planning is essential in terms of business development so as to gain maximum returns on investment.

Over The Top Content Market – Segments

Over-the-top content market can be segmented based on following:

By Content Type: Voice Over IP, Texts Images, Videos, Music Streaming

By Deployment Type: On Cloud, On Premise

By Device/Platform: Gaming Consoles, Over the Top (OTT) Content Market Streaming Devices, Smartphones Tablets, Smart TVs Others

By Geography: North America, Europe, Asia Pacific Rest of World

Over The Top Content Market - Regional Analysis

The regional analysis of Over-The-Top Content Market is being studied for regions such as Asia Pacific, North America, Europe, and Rest of the World. It has been observed that North America would dominate the over-the-top content market owing to factors such as high-speed connectivity and presence of well-established content providers in that region.

Asia Pacific over-the-top content market is expected to show a growth over the forecast period owing to factors such as rise in Over the Top (OTT) Content Market content providers.

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