Capital Investment Cost ROI: Investing in a roll printing machine is still a big capital decision. However, the absolute cost of printing technology has gone down over the last few years by a considerable margin. The real term, relative cost of printing equipment has also come down, with the cost of digital printing being less than it was and far greater returns to be had from flexible print jobs. Market demand is still as high as ever has been, if not more so, leading to higher profit margins being available. Businesses that invest in new kit now are liable to see a quicker and higher ROI than the last time they purchased new printing technology. There is no sign of this trend slowing down.
Quality Accuracy: Wastage in the printing process is enough to make any works manager groan. Inaccurate margins, ink spillages or other failures result in money being figuratively poured down the drain. Fortunately, digital and digital-enhanced technology is far more accurate. Print runs can be pre-programmed using CAD software and implemented at the flick of a button. Smart, servo driven print motors can detect errors and correct issues before they mount up. Greater accuracy is good for end clients as it means printers can handle far more complex and original label designs. It is good for label print businesses because it reduces waste and increases your profits. Overall quality is also improved. Just compare a modern product label with one from 25 years ago. You can see the difference in the variety and clarity of colour, the different fonts, images and layouts available today.
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