Online Language Learning Market is Estimated to Progress at a CAGR of 20.3% during the Forecast till 2029

The Online Language Learning Market is expected to reach $31.81 billion, at a CAGR of 20.3% during the forecast period 2022–2029.

According to the latest publication from Meticulous Research®, the Online Language Learning Market is expected to register a CAGR of 20.3% during the forecast period 2022–2029 to reach $31.81 billion. The growth of this market is driven by globalization and the growing need for cross-border communication, the growing E-learning market, and the penetration of artificial intelligence in E-learning. However, data security and privacy concerns are expected to restrain the growth of this market to some extent.

The increasing spending on the education sector, the rising Internet and smartphone user base, and the growing preference for a multilingual workforce by multinational companies are expected to provide significant growth opportunities in this market. However, the high implementation cost is expected to pose a major challenge to the growth of this market. The flexible pricing structure and introduction of wearable technologies are some of the major trends in this market.

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The global online language learning market is segmented by learning mode, age group, language, end user, and geography.

Based on learning mode, the global online language learning market is segmented into self-learning apps and applications and tutoring. The tutoring segment is further segmented into one-on-one learning and group learning. In 2022, the self-learning apps and applications segment is expected to account for the largest share of the global online language learning market.

The growth of this market is attributed to the wide usage of apps and applications worldwide through mobile phones, tablets, and computer users. Additionally, the rapid development of technology-enabled language learning apps to integrate different media, such as texts, pictures, animation, audio, and video, to create multimedia instructional materials, and increase students’ interest in studying boost the growth of this market.

Based on age group, the global online language learning market is segmented into <18 years, 18–20 years, 21–30 years, 31–40 years, and >40 years. In 2022, the <18 years segment is expected to account for the largest share of the global online language learning market. The growth of this market is attributed to the opportunity to learn new languages in a lively and comfortable environment for students <18 years of age.

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Based on language, the global online language learning market is segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other Languages. In 2022, the English segment is expected to account for the largest share of the global online language learning market. The growth of this market is mainly attributed to its wide usage as the most-spoken language in the world. Moreover, online English language learning programs are gaining momentum because of globalization, urbanization, and the desire for better education and employment opportunities.

Based on end user, the global online language learning market is segmented into individual learners, educational institutes, government bodies, and corporate learners. The educational institutes are further segmented into K-12 and higher education. In 2022, the individual learners segment is expected to account for the largest share of the global online language learning market. The growth of this market is mainly attributed to the growing usage of mobile phones as Internet penetration is rising in urban and rural areas, leading to increased access to language learning apps.

Based on geography, the Asia-Pacific (APAC) region is expected to account for the largest share of the global online language learning market in 2022. The large share of the Asia-Pacific market is attributed to the growing government focus on the education sector, the high adoption of digital technologies in educational facilities, and high education expenditure in the region. In addition, rapidly developing economies, various schemes launched for supporting digitization in education, and increasing disposable income leading to the penetration of the Internet contributes to the high growth of the online language learning market in Asia-Pacific.

Key Players:

The key players operating in the online language learning market are Rosetta Stone LTD. (U.S.), Berlitz Corporation (U.S.), Memrise Limited (U.K.), inlingua International Ltd. (Switzerland), Sanako Oy (Finland), Duolingo, Inc. (U.S.), Babbel GmbH (Germany), Busuu Ltd (U.K.), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Cambridge University Press & Assessment (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt (U.S.), McGraw Hill (U.S.), Linguistica 360 (U.S.), Mondly Languages (Romania), ELSA Corp. (U.S.), FluentU (China), and Mango Languages (U.S.).

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Key questions answered in the report-

  • Which are the high-growth market segments in terms of learning mode, age group, language, and end user?
  • What was the historical market for the global online language learning market?
  • What are the market forecasts and estimates for the period 2022–2029?
  • What are the major drivers, restraints, opportunities, and challenges in the global online language learning market?

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