Ethical and sustainable ethnic fashion brands are emerging, offering women the opportunity to make a positive impact with their purchasing power. These brands prioritise fair wages and safe working conditions for their employees, as well as using eco-friendly materials and production methods.

Furthermore, these brands are redefining what it means to be fashionable, proving that style and sustainability can go hand in hand. Some top-notch fashion brands, such as the House of Anita Dongre, are increasingly promoting the importance of investing in high-quality, timeless pieces that are not only ethically made but also positively impact the environment.

If you are wondering how can you follow the path of sustainability in fashion, here are a few things you must be aware of. 

Choose natural and organic fabrics

When it comes to shopping for ethnic clothing, opting for natural and organic fabrics can be a game-changer for ethical and sustainable fashion. Choosing fabrics, such as cotton, linen, hemp, and silk, can significantly reduce the garment's environmental impact. These fabrics are biodegradable and require less water and energy than synthetic materials. An impeccable choice for the warm summer months is Anita Dongre’s Fresca Coord Set in Rosewood colour. It is made of 100% hemp and is sustainably crafted. 

Support Fair Trade

One way to promote ethical and sustainable fashion is by supporting brands that adhere to fair trade principles. Fair trade ensures that the artisans who make the clothing are paid fairly for their work and are employed in safe and healthy working conditions. Fashion houses like Anita Dongre have set forth several initiatives to ensure the empowerment of rural artisans. So, if you happen to like any bridal lehenga designs or bridal lehenga from Anita Dongre, you can rest assured that they are created with a lot of care and through healthy practices. 

Upcycle and Recycle

One way to promote sustainable fashion is by upcycling and recycling old clothing instead of buying new. By transforming old clothes into new, unique pieces, you can reduce waste and give new life to items that would otherwise end up in landfills. For instance, a saree can be turned into a dress, and a dupatta can be repurposed into a scarf. Upcycling and recycling also help reduce the environmental impact of the fashion industry, as it reduces the need for new resources to create new clothes. 

Choose Timeless Designs

Choosing timeless designs over fast fashion trends is an excellent way to promote sustainability in fashion. Instead of buying clothes that are only in style for a few months, investing in classic pieces that never go out of fashion ensures longevity and versatility in a wardrobe. By doing so, you can reduce the need to frequently purchase new clothes, which in turn reduces the environmental impact of the fashion industry. Timeless designs are also versatile, allowing us to create various outfits with just a few pieces, leading to a more sustainable and mindful approach to fashion.

Ethical and sustainable ethnic fashion is about creating clothing that is both socially responsible and environmentally conscious. But by following just a few tips, you can create a more ethical and sustainable wardrobe while supporting artisans and promoting environmentally conscious fashion.