In simple words, A buyer persona helps you in determining what your potential customers are thinking, what they need and whether your product can solve the problem your potential customer is facing.
Identifying the right buyer persona is the key to a successful eCommerce business. There are various elements involved that help businesses in identifying the buyer persona to optimize their sales and marketing efforts. Today’s almost every successful B2B and B2C company makes its sales and marketing decisions based on their buyer persona profile.
Many companies make their marketing, advertising and sales strategies like what advertising messages they should use, which marketing channel will be effective and how much budget they should assign for advertising and marketing based on the data they receive about buyers persona.
Why is it important for every online retail store to identify their buyer personas?
A buyer persona helps an eCommerce business to get in-depth knowledge about their potential customer behavior. If you are marketing your product to consumers and looking to get a better result out of your efforts, then you need to know about your buyer persona interest, behavior, attitudes, and demographics.
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